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From the Editor's Desk: Separating fads from trends

By FROM THE EDITOR'S DESK: Separating fads from trends

Innovation is the lifeblood of the supplement business, as it is with most industries. But can this thirst for ‘the new’ get out of hand, and lead to a mere merry go round of fad chasing?

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FROM THE EDITOR'S DESK

Sloppy messaging on product performance misleads consumers

By FROM THE EDITOR'S DESK: Being honest about product performance

Transparency in the messaging around dietary supplements should include a level of honesty about claims made about product attributes.

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Supplement MLM LifeVantage takes a lesson from Uber and AirBnB

By Hank Schultz

Network marketing company LifeVantage is leveraging a partnership with the Real Salt Lake soccer team to help build a model in which it connects customers with its distributors much in the same way as Uber and AirBnB links up service providers with people...

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NASC and UNPA sign MOU to spur market for animal supplements in China

By Stephen Daniells

The National Animal Supplement Council (NASC) and the United Natural Products Alliance (UNPA) have signed a Memorandum of Understanding (MOU) to help advance the beneficial use of nutritional dietary supplements and dosage-form animal health products,...

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