Probiota Americas

Nouri founder on addressing diverse needs of women at every life stage

Nouri founder on addressing diverse needs of women at every life stage

By Danielle Masterson

Despite being 51% of the population, it's no secret that women still face huge data gaps and lack of representation. Nouri founder Caroline Carralero has witnessed firsthand some of the emerging science and market response to women's health products.

Taking the consumer pulse in the current biotics market

Taking the consumer pulse in the current biotics market

By Asia Sherman

At the recent IPA World Congress + Probiota Americas event in Salt Lake City, market research firm FMCG Gurus presented the current biotics landscape, painting a picture of a consumer base focused on day-to-day needs and value for money.

Joey Savage on being part of ‘new wave of DSHEA’

Joey Savage on being part of ‘new wave of DSHEA’

By Danielle Masterson

Last week inquisitive members of industry took to Salt Lake City for the landmark DSHEA Summit, Where DSHEA pioneers and key stakeholders discussed the past, present and future of the US dietary supplements industry.

Brightseed expands microbiome discovery program

Brightseed expands microbiome discovery program

By Stephen Daniells

AI pioneers Brightseed will present its new Forager AI Benchmarks and expanded microbiome discovery programs at the upcoming IPA World Congress + Probiota America 2024 in Salt Lake City.

Dr. Rob Knight joins IPAWC + Probiota Americas roster

Dr. Rob Knight joins IPAWC + Probiota Americas roster

By Stephen Daniells

The speaker roster for the IPAWC + Probiota Americas is filling up, and we can confirm that renowned microbiome research professor Rob Knight has confirmed his participation to speak at the event in Salt Lake City.

Q&A with IFF: Is the centenarian microbiome the fountain of youth?

Q&A with IFF: Is the centenarian microbiome the fountain of youth?

By Asia Sherman

“Most of us don’t even want to think about dying, getting frail, losing vitality, closing our eyes for the last time, but one thing’s for sure – it’s coming. The question is when. How many years will you get out of your body? And do we even have any say...

New use, new opportunity: Mood support that starts in the gut

New use, new opportunity: Mood support that starts in the gut

By Danielle Masterson

As consumers get more comfortable with probiotics for gut health, “probiotics plus” is emerging as a key motif. The idea of probiotics for mood support, or psychobiotics, is picking up steam as growing research shows the digestive aids hold promise for...

Postbiotics: No MOA, no problem

Postbiotics: No MOA, no problem

By Danielle Masterson

From skin to gut health, postbiotics are rising in the ranks—poised to make a big splash as key microbiome modulators. While scientists are just scratching the surface on how these ingredients work, experts explain that’s what makes this category so...

Probiota Americas: Early bird discount expires this week

Probiota Americas: Early bird discount expires this week

With expert speakers confirmed from NOW, Nouri, Postbiotics+, Microba, Zbiotics, NC State University, FDA, Health Canada, the University of Nebraska-Lincoln, and more, the upcoming Probiota Americas is not to be missed.