Persona launches white-labeling service to expand access to personalized nutrition
‘It’s not really about competition,’ the CEO said.
Brands & manufacturers
7 reasons to attend NutraIngredients-USA’s Sports & Active Nutrition Summit 2025
The Sports & Active Nutrition Summit 2025 is just under three months away! Bridging the science and business of the sports and active nutrition categories, SANS is a must-attend event, and let us tell you why…
‘Extremely disappointing’: NOW’s testing of SAM-e brands highlights persistent quality problems
Natural product manufacturer NOW reports that that “profound quality and labeling failings continue” after its latest round of dietary supplement testing found that 20 of 24 SAM-e samples purchased on Amazon failed potency tests.
'Lets go!' liposomal ketone gels target active women
A new liposomal ketone product is launching next month, and will be marketed to women and people who need support for energy and focus, creator Bonnie Barnes tells NutraIngredients-USA.
David Beckham co-launches supplement brand to help people ‘feel their best’
Soccer legend David Beckham has partnered with health sciences company Prenetics to launch health and wellness brand IM8.
The microbiome modulation market: The rise of Amazon and TikTok
Amazon continues to drive probiotic and prebiotic supplement sales growth, but shifting trends suggest that TikTok is driving search and social engagement around the topics, particularly for younger demographics.
TopGum adds liquid honey gummy delivery tech
Israel-based gummy manufacturer TopGum continues to evolve its gummy delivery technology to meet consumer demand for taste and convenience.
Egg, colostrum combo offers support for GLP-1 users
Nutrition and biotechnology company Pantheryx has launched a new supplement to address the side effects of popular weight-loss drugs like Ozempic, Wegovy, Mounjaro and other semaglutides and tirzepatides.
Iovate’s CIO on opportunities in a changing weight management sector
Natural alternatives, side effect support and promoting health and wellness post-GLP-1 drugs—there are several opportunities for brands to thrive in the brave new weight management world.
Regulators approve Arla’s acquisition of Volac’s whey nutrition business
The UK’s Competition and Markets Authority (CMA) has approved Arla Foods Ingredients’ acquisition of Volac’s Whey Nutrition business to expand its sports nutrition portfolio.
The Vitamin Shoppe partners with Team RWB for veteran health
The Vitamin Shoppe is raising funds for Team Red, White & Blue to promote the health and wellness of U.S. military veterans.
Mike Tyson launches supplements ahead of Jake Paul fight
Former heavyweight boxing champion Mike Tyson has introduced two dietary supplements to market—UltimateFocus and Mikenesium—in the lead up to his Nov. 15 heavyweight bout with YouTuber-turned-boxer and Prime beverage founder Jake Paul.
The Vitamin Shoppe parent company files for Chapter 11
Franchise Group, Inc., which bought The Vitamin Shoppe in 2019 and took it private last year, voluntarily initiated a filing for bankruptcy protection and entered a restructuring support agreement with holders of approximately 80% of its first lien debt.
Gen AI boosts revenues, marketing efforts for CPG brands & retailers, Google reports
CPG companies and retailers are moving beyond generative AI (gen AI) testing to realizing tangible business benefits of the technology, including increased revenues and operational efficiencies, Google shared in a recent report.
EO3 sports drink eyes greater U.S. success as new production comes online
With 120 professional teams and clubs across the world already using the product and U.S.-based production facilities coming online, omega-3 sports nutrition brand EO3 is anticipating greater success in North America.
Kenetik offers a ketone drink without the ‘nail polish’ taste
Ketone-based drink company Kenetik is capturing a market of athletes and health enthusiasts who want the benefits of ketones—without a bad taste.
FTC announces final ‘Click-to-Cancel’ rule
The Federal Trade Commission (FTC) has finalized its “Click-to-Cancel” rule, which mandates that sellers make it as easy for consumers to end recurring online subscriptions and memberships as it was to sign up.
Weight Management Summit 2025: Event to explore the role of nutrition in a post-GLP-1 world
The Weight Management Summit will explore the market, the regulatory landscape, the science of natural alternatives, side effect support and how to best communicate all of this to an engaged, passionate and growing consumer base.
Announcing the 2024 NutraIngredients-USA SANS Start-Up Stars
NutraIngredients-USA is pleased to name our Start-up Stars for the upcoming Sports & Active Nutrition Summit (SANS) to be held in San Diego from Feb. 19 to 21, 2025.
Truemed unlocks HSA/FSA coverage for dietary supplements
Only 3% of healthcare spending in the United States goes toward preventive measures.
XPO NRG headed to Vegas for marketing collaboration
Over 20,000 sleek textured cans of XPO NRG are on their way to Las Vegas to provide free 'high-octane' energy to the dietary supplement, food and beverage industries at the SupplySide West trade show later this month.
‘Burn it, don’t return it’: SupplySide adds BAPP SOP to exhibitor compliance program
SupplySide is encouraging dietary ingredient exhibitors at its trade shows to adopt the best practices established by the Botanical Adulterants Prevention Program (BAPP) for the removal of “irreparably defective articles” from global commerce.
SupplySide West 2024: What’s happening on the show floor
Over 1,500 exhibitors are scheduled to attend this year’s SupplySide West ingredients trade show for the dietary supplement, functional food and beverage industries at the Mandalay Bay Convention Center in Las Vegas. Here’s a sneak—but not...
Biohm and ADM partner on microbiome formulation for women
Microbiome company Biohm Technologies has joined forced with nutrition multinational ADM to launch a new data-driven microbiome formulation called Vivifem, formulated for women between the ages of 45 and 65.
Nutrafol expands into topical hair care with Men’s Active Cleanse
Beauty supplements player Nutrafol is entering the male topical market after learning that men "experience more scalp concerns than women and that shampoo is top of mind for over half of men (56%) when it comes to hair growth products", said Dr. Brianna...
REBBL bulks up protein offerings with 26-gram shake, featuring upcycled EverPro ingredient
Functional beverage brand REBBL is delivering on consumer demands for sustainability and enhanced macronutrient content with its new shakes that contain 26 grams of plant-based protein blend, including an upcycled barley.
Evvy raises profile of the vaginal microbiome
Start-up Evvy is unlocking precision healthcare for women with a single swab that tests for over 700 vaginal bacteria and fungi.
Sports & Active Nutrition Summit 2025: Early bird discount expires today!
With expert speakers confirmed from iHerb, GNC Live Well, SPINS, AN Performance, AHPA, Thorne, Move Nutriton Network, Amin Wasserman Gurnani LLP, IceMiller, Merchant & Gould, CPG Radar, Savage Nutra, Increnovo, Rockon Media and more, the upcoming Sports...
Women’s health supplements: Baby making and menopause transition in focus
Female consumers continue to search out natural solutions to meet the requirements and challenges of their hormonal life stages—from menstruation to pregnancy and on through the menopause transition—while they carry on with their lives.
GI supplement may improve gut symptoms, satiety and energy levels: Amway study
A multi-component dietary supplement may improve 13 different parameters of gut health, ranging from stomach cramps to bloating and acid reflux, says a new study from Amway.
Tiny Health increases funding, broadens clinical outreach
Tiny Health, a start-up primarily focused on infant microbiome health during the first 1,000 days of life, is expanding its relationship with medical practitioners.
Personalized novel Nestlé supplement may be effective against malnutrition
A novel high-protein, high-calorie drink by Nestlé Health Science, combined with personalized nutrition advice effectively treats malnutrition and sarcopenia, according to a new study.
Gaia Herbs emerges resilient after Hurricane Helene
On Sept. 28, Hurricane Helene barreled through North Carolina, leaving a path of destruction, days of torrential rainfall and over 100 confirmed deaths as of Oct. 3.
iHerb answers demand for pet supplement products
California-based iHerb is expanding its pet care offerings, responding to increased spending on pet supplements over the last five years.
Last call for sports nutrition start-ups for the 2025 Sports & Active Nutrition Summit
The deadline is fast approaching for entries for the Sports & Active Nutrition Summit’s "Start-up Stars." The initiative seeks three pioneering entrepreneurs in the sports and active nutrition field.
dsm-firmenich launches dry vitamin A
Nutritional ingredients supplier dsm-firmenich has developed a stable form of vitamin A that is ideal for flour fortification due to its small particle size.
‘Great content and loved the networking opportunities!’: Save the date for Probiota Americas 2025
NutraIngredients-USA is pleased to announce the dates for the 10th anniversary edition of Probiota Americas, described by one recent attendee as “one of the finest, most balanced events in the supplement industry globally.”
People on the move: The new nutra jobs of Summer 2024
This summer has seen a number of comings and goings in the dietary supplement industry as companies seek to propel new phases of growth, expansion and innovation.
Calling all Sports & Active Nutrition start-ups!
NutraIngredients-USA is inviting early-stage active lifestyle brands to enter its "Start-up Stars" competition which will see three pioneering entrepreneurs gain industry notoriety at the Sports & Active Nutrition Summit 2025.
Gatorade mixes up portfolio with vitamin-enhanced Hydration Booster line, as water enhancer market grows
Gatorade released Hydration Boosters, an electrolyte drink mix line with a “heavier lifestyle lean” than its sports-focused products, as the brand evolves its portfolio to tap into more everyday occasions, Marissa Pines, senior marketing director for...
Calocurb and hunger: Hops extract to reduce food cravings for women
An extract from bitter hops may reduce hunger and food cravings in fasting women, says a new study from New Zealand that found the product reduced energy intake by up to 14%.
U.S. herbal supplements sales rebounded by 4.4% in 2023
After a slight dip in 2022—the first in 20 years—sales of herbal supplements increased by 4.4% in 2023 to reach an estimated $12.55 billion, according to the American Botanical Council’s latest Herb Market Report.
Botanical supplement protects the scalp from the inside out
Botanical formulation Zeropollution can support scalp health when the body part experiences environmental stress.
ZBiotics raises $12 million in funding to expand line of GMO probiotics
Biotechnology company ZBiotics received $12 million in Series A funding to bring new genetically engineered probiotic products to market.
The Vitamin Shoppe adds testosterone replacement therapy to telehealth service
Nutritional product retailer The Vitamin Shoppe is expanding its Whole Health Rx telehealth platform with the addition of prescription testosterone replacement therapy (TRT) .
In an uncertain market, can advances in personalized nutrition democratize health, wellness?
When German multinational company Bayer closed vitamin provider Care/of earlier this summer, analysts raised questions about what the shuttering foretold for the personalized nutrition industry.
NutraCast: Trends, challenges and innovations in the evolving gummy market
The global gummy market is expected to reach $48.5 billion by 2028, driven by the demand for efficacious yet good-tasting supplement formats. Brands are innovating to create healthier gummy options, like low-sugar and plant-based formulas, in order to...
Hair Loss Awareness Month: The supplement brands tackling the roots of hair health
With nearly half the global population likely to experience some form of hair loss, supplement brands are driving innovation in the haircare space to fill the demand for effective solutions that work from the inside out.
Many NMN and Urolithin A supplements failing to match label claims: Study
Analysis of nicotinamide mononucleotide (NMN) and Urolithin A supplements revealed a wide range in levels of the active ingredients compared to label claims, indicating “a considerable disparity in the quality of geroprotective supplements."
Animal Biosciences develops supplements to promote longevity in dogs
Boston-based start-up Animal Biosciences has created the first soft-chew supplement for dogs designed to combat the root causes of aging, beginning at the cellular level.