Markets & trends

Getty Images / seungyeon kim/ Iryna Kaliukina

Immune support in the age of vaccines: Do shots threaten the category?

By Danielle Masterson

The immune support category continues to dominate dietary supplements as the pandemic proceeds to push consumers toward prioritizing their immune health. But with more than two million Americans getting the COVID-19 vaccine every day, where does the category...

© eakgrunge / Getty Images

FDA seizes Chinese imports over NDI status

By Hank Schultz

The US Food and Drug Administration has issued an import alert and seized products from two firms that were deemed to be offering New Dietary Ingredients that have not gone through the notification process.

Getty Images / Tero Vesalainen

Brands weigh in on launching immune support in crowded space

By Danielle Masterson

They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...

©Getty Images - Tetiana Soares

GNC leverages store footprint via same-day delivery deal

By Hank Schultz

GNC is finding a way to leverage its extensive store footprint to improve its ecommerce performance by pairing with delivery service Shipt to enable same day delivery of products direct to consumers.

Getty | Rostislav Sedlacek

Probiotics see biggest ever online surge in 2020

By Nikki Hancocks

Probiotics witnessed their biggest ever rise in online engagement in 2020 with weight management leading the charge as consumers looked for natural ways to stay healthy and avoid severe COVID-19.

©Getty Images - Image_Jungle

NAD supports claims being made by ‘medical probiotic’ manufacturer

By Hank Schultz

Probiotics manufacturer Pendulum Therapeutics Inc. got some welcome news today when the National Advertising Division announced that it has found that the claims the company makes for dietary control of Type 2 diabetes are supported by scientific evidence.

Pic:CanopyGrowth

Canopy Growth launches CBD beverages in the US

By Rachel Arthur

Canopy Growth Corporation is entering the ‘high-potential US CBD beverage category’ with its premium ready-to-drink CBD-infused sparkling water Quatreau.

Are you ready for  ‘White spaces’?

Are you ready for ‘White spaces’?

By Danielle Masterson

By now you’ve seen The Changing Retail Landscape for Sports Nutrition, The Opportunity of the Microbiome, Recovery, and now it’s time for White Spaces in Sports & Active Nutrition.

Getty Images / RyanKing999

Rise in targeted supplements for gamers as more eyes shift to esports

By Danielle Masterson

Once looked at as a hobby at best, esports is now a competitive landscape on track to surpass $1 billion in revenue for the first time this year. And according to Newzoo, it won’t stop there. The market intelligence company projects esports will hit $1.8...

© Andrey Maximenko / Getty Images

Pet supplement sales surged 21% in 2020: Report

By Stephen Daniells

Mirroring the human dietary supplement category, sales of pet supplements also skyrocketed in 2020, with Packaged Facts reporting that growth rates quadrupling in 2020 from 2019.

Follow us

Products

View more

Webinars