There’s still time to register for NutraIngredients-USA’s fourth and final FREE and interactive segment. White Spaces kicks off Thursday, February 25 at 12pm Eastern / 9am Pacific.
The culture of female athletics
The virtual event will include a presentation by Dr. Susan Kleiner, a PhD nutritionist and owner of High Performance Nutrition.
“Don’t assume,” said Kleiner. “Learn about the culture of female athletics by talking with the athletes themselves.”
Kleiner will be joined by Jessica-Rose “Jessy Jess” Clark, MMA Fighter, UFC and Sue Bird, a star with the Seattle Storm of the WBNA to do just that.
“I am an advocate for both the athletes and the industry. I work as a bridge between athletes, consulting with them on sports nutrition to push out the walls of performance using all the tools that we have available, and the sports nutrition manufacturing industry, guiding products from an idea to the retail shelf,” said Kleiner. “My goal is to have industry produce products that work for athletes in their oftentimes complicated lifestyles, so that we have the products available to meet the needs of the athletes at all levels in all arenas.”
Bring your “E” game
Elyse Lovett, vice president of marketing at Nutrition21, will spearhead her presentation “Formulation for Success in the Esports Market” which will delve into the state of the esports market, how it has evolved, benefits gamers are seeking, and opportunities for product formulation.
“I am most excited to define gamers and what benefits they are looking for. These benefits will be key when formulating and marketing a product tailored specifically in the esports market,” said Lovett.
Lovett said the area of esports that include women has evolved over the years too. “As we see the esports space evolve and gamers becoming more interested in dietary supplements, creating products that are marketed toward women will become important in development. The sports nutrition space really started by marketing toward and conducting studies in male athletes. More recently, in the past 3-5 years, we see more companies incorporating brands that are marketed toward females and studies being conducted in female athletes.”
Grand finale
Kleiner and Lovett will join a revered panel that will offer a variety of insightful perspectives.
Michelle Arent, Training Coordinator at University of South Carolina will grace the panel, bringing the lens of a female athlete, strength and conditioning coach, as well as sport nutritionist.
“When it comes to athletes, a large majority get their supplement information from coaches/coaching staff. Unfortunately, as the research shows us, coaches are generally deficient in sport nutrition knowledge and more deficient in sport supplement knowledge. Improving this area may be one huge untapped resource for the supplement industry as a whole. We don’t need brand wars in education—general education that could serve to benefit ALL brands would be ideal,” said Arent.
“The awareness of the impact of nutrition is not there yet,” said Fabian Broich, head of performance for Excel Esports, a UK-based professional esports organization that competes in the League of Legends.
Broich, who will also join the panel, said as head of performance, his role is to lead by example and showcase a healthy lifestyle while educating players on why food is important.
“We are talking about energy levels, about the importance of glucose and complex carbohydrates as well as supplements,” Broich recently NutraIngredients-USA. “Food is not yet associated with performance in esports. But we know that the wrong nutrition or overall malnutrition can lead to worse focus, more emotional imbalances or cognitive delay.”
Steve Fink, Vice President of Marketing at PLT Health Solutions will also join the panel. Fink is an attorney involved in issues related to branding, licensing & intellectual property, and has a background in sports nutrition and science-based ingredients that has spanned over a decade. Fink is currently working on new ingredients that offer “experiential” solutions as well as enabling new delivery systems.
Fink said he is most excited to hear about women in sports and products designed for them, breaking barriers, and benefit packages that speak to ‘me.’
Q&A
Attendees will also have an opportunity to ask questions in real time to these prominent voices in the industry.
To learn more or to register for this FREE event, see below. Those who register will also be able to catch the webinar after the live event.
