Markets & trends

Image Courtesy of Ritual

Ritual enters protein space

By Danielle Masterson

Ritual, the brand best known for its ‘Instagramable’ vitamins, has expanded its offerings with Ritual Essential Protein.

©Getty Images - CandyRetriever

Pyatt returns with plant based line planned to launch with GNC

By Hank Schultz

Sports nutrition veteran Brad Pyatt is launching a new company focused on plant-based nutrition. The first brick and mortar retail partner will be GNC, which itself is emerging from a bankruptcy sale to Chinese company Harbin.

Image courtesy of Nature's Bounty

Nature's Bounty enters esports market

By Danielle Masterson

The flagship brand of The Bountiful Company has unleashed three new products as it forays into the esports and brain health markets.

NutraCast: Stuart Titus, PhD, on CBN for Sleep

NutraCast: Stuart Titus, PhD, on CBN for Sleep

By Danielle Masterson

Many of us know that valerian root, ashwagandha, chamomile and melatonin are helpful in delivering a good night’s rest. But how about CBN? Stuart Titus, PhD, CEO and president at Medical Marijuana, said that cannabinol hasn't really been available...

Probiota Americas 2021: Early bird discount expires this week

IPAWC + Probiota Americas 2021: Early bird discount expires this week

By Stephen Daniells

From the potential of artificial intelligence and CRISPR to modulate the microbiome to the science around probiotics and prebiotics and immune function and the changing retail landscape, the upcoming IPA World Congress + Probiota Americas is not to be...

Getty Images / Vladyslava Yakovenko

April new product roundup

By Danielle Masterson

Spray delivery systems, CBN, and the sleep category lead this month's wellness wave.

Super U co-founders Charlotte Bailey and Sean Ali

Editor's Spotlight: Startup Focus

Startup wows dragons and sees sales soar overnight

By Nikki Hancocks

A ‘superfoods’ supplement startup is on track to rack-up half a million pounds worth of sales this month after a heroic appearance on the popular investment programme 'Dragon's Den'.

Getty Images / Vera Livchak

Black seed oil for beauty: the new, ancient ingredient

By Danielle Masterson

By 2030, every Baby Boomer will be age 65 or older, meaning 1 out of every 5 Americans will be of retirement age. As a result, the desire to look and feel beautiful will only continue to grow.

©Getty Images - sarayut

Kratom group says CBD regulatory experience offers some lessons

By Hank Schultz

The history of the CBD trade in the US provides a peek into the strategy that kratom proponents may pursue with the goal of a legal trade in the botanical without regulatory impediments, an executive in an advocacy group says.

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