Markets & trends

What is the functional food magic number? Why, 0.84 of course…

What is the functional food magic number? Why, 0.84 of course…

By Diana Cowland

At what point are consumers prepared to purchase fortified or functional foods and drinks? That’d be 0.84 according to the fortified/functional (FF) curve. Say what?...Euromonitor International analyst Diana Cowland explains why traditional markets remain...

Relaxation beverage founder betting on sleepy time ice cream supplement

Relaxation ice cream ahead of its time?

Relaxation beverage founder betting on sleepy time ice cream supplement

By Maggie Hennessy

Ever found yourself unable to shake off the stress of the day even while enjoying your evening bowl of ice cream? Bebida Beverage Co. (BeBevCo), the manufacturer of Koma Unwind relaxation drink, hopes to address the roughly 100 million consumers who either...

Leucine: Where whey protein gets its magic

Leucine: Where whey protein gets its magic

By Maggie Hennessy

Scientific support for the role of protein in building and maintaining lean muscle, maintaining weight and aging healthy continues to grow, but not all proteins are created equal, according to nutrition and exercise physiology expert Chris Mohr, PhD,...

Waste stream provides functional ingredient for apple producer

Waste stream provides functional ingredient for apple producer

By Hank Schultz

Waste streams are good place to start looking for functional ingredients, and so it was with a new company called AppleActives, which has developed a joint health ingredient from apple peels, peels which were previously being used as compost or as a low-grade...

Special edition: The unlimited potential of algae

Special edition: The unlimited potential of algae

By Stephen Daniells

As your intrepid NutraIngredients-USA journalists and editors explore the floor at SupplySide West in Las Vegas, many conversations are about the potential of algae as sources of valuable nutrients and nutritional ingredients. In this special edition,...

AlaskOmega set to make omega-3 sustainability splash in European market

AlaskOmega set to make omega-3 sustainability splash in European market

By Hank Schultz

Ohio-based fish oil supplier Organic Technologies is expanding its distribution into Europe.  But instead of trading on the “made in USA” angle that plays well for its AlaskOmega ingredients domestically and elsewhere in the world, the company plans to...

Could fish oil supply dip provide added opportunity for krill?

Could fish oil supply dip provide added opportunity for krill?

By Hank Schultz

Uneven supply in the fish oil market has had an effect on store shelves, according to Royal DSM, one of the world’s biggest suppliers.  Could that create a bigger opening for alternative sources such as krill?  It’s too early to say for sure, but krill...

Global non-GMO market could reach $800bn by 2017; demand not unanimous

Global non-GMO market could reach $800bn by 2017; demand not unanimous

By Maggie Hennessy

The global market for non-GMO food and beverage products shows great promise in the coming years, but its success is far from guaranteed, as global consumer support for mandatory GMO labeling is mixed, and there is little indication of a surge toward...

EFSA backs botanical blend for better bowel function

EFSA health claim opinion

EFSA backs botanical blend for better bowel function

By Shane STARLING

EFSA has said a plant-based blend of hydroxyanthracene derivatives can improve bowel function after analysing a dossier with two unpublished clinical trials from a French firm.

Cognitive health ingredient targets wider population

Cognitive health ingredient from PL Thomas targets wider population

By Maggie Hennessy

While most cognitive health supplements target cognitive decline mainly in aging populations, a new ingredient from PL Thomas claims to offer “peak cognitive performance” benefits, which the firm says will appeal to a much broader consumer audience. 

Weight loss category made up of many varied segments

Weight loss category made up of many varied segments

By Maggie Hennessy

Much more than just a single category, the weight loss market is striated into multiple segments based on consumers’ varying attitudes, behaviors and motivations, according to a study by consumer products consulting firm Abunda. 

UK, Denmark, Spain follow US and warn consumers off OxyElite Pro

UK, Denmark, Spain follow US and warn consumers off OxyElite Pro

By Shane STARLING

British, Danish and Spanish authorities have warned people not to consume OxyElite Pro, following a similar US Food and Drug Administration (FDA) warning issued to manufacturer USPLabs after a Hawaiian outbreak of hepatitis linked to the pre-workout supplement.

Global brain health market pushing $2bn mark

Special Edition: Brain-boosting ingredients

Global brain health market pushing $2bn mark as Asia and supplements shine

By Shane Starling

Sales of brain health boosting food supplements like omega-3s, the B vitamin group, vitamin C and phosphatidylserine are driving the category toward sales of €2bn globally, even as brain-boosting foods and beverages have endured a flat period.

Mass fortification of iron, iodine still not the standard

Special Edition: Brain-boosting nutrients

Mass fortification of iron, iodine still not the standard

By Maggie Hennessy

As a growing body of evidence indicates that iron and iodine play a crucial role in the cognitive development of children, though the presence of multiple other influencers, along with differences in need at various life stages present challenges when...

Euromonitor analyst looks at what the future of the energy supplement market looks like beyond caffeine

Beyond caffeine: Alternative energy boosters

By Annie-Rose Harrison-Dunn

As consumer perceptions of caffeine shift and the threat of more market regulation looms, companies are scrambling to find the next blockbuster to cater to demand for energy-boosting products, says an analyst.

Industry concerned about data abuse as EFSA fans transparency wings

Industry concerned about data abuse as EFSA fans transparency wings

By Shane Starling at EFSA in Parma, Italy

As the European Food Safety Authority (EFSA) welcomed a broad range of stakeholders to its Italian HQ today to debate data and process transparency, the food industry asked at what point openness brakes innovation and competitive advantage?

GNC buys UK's top online sports nutrition supplements retailer

GNC buys UK's top online sports nutrition supplements retailer

By Hank Schultz

GNC Holdings, Inc. is continuing its push into the high growth sports nutrition space with the purchase of A1 Sports Limited, the leading multi-brand sports nutrition e-commerce retailer in the UK doing business under the name Discount Supplements.

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