Markets & trends

The raw material for the iWi line of products is grown at two locations, one in West Texas, the other in southern New Mexico.  iWi photo.

Algae products brand iWi lands Sam's Club distribution deal

By Hank Schultz

Algae products manufacturer iWi has landed a deal with Sam’s Club that will greatly expand distribution of the company’s signature products based on omega-3s bound to polar lipids produced by a proprietary algal strain.

Celsius insulated from trade war by having production within China

Celsius insulated from trade war by having production within China

By Hank Schultz

Having production in China has insulated fast growing energy drink brand Celsius from any potential fallout from President Trump’s trade war. Celsius has more than doubled its store count to China to 25,000. The brand is now sold in 47 cities in the country....

CRN announces 11 new members

CRN announces 11 new members

By Mary Ellen Shoup

The Council for Responsible Nutrition (CRN) has added eleven new companies to its membership network.

MusclePharm steps up ad spend in turnaround effort

MusclePharm steps up ad spend in turnaround effort

By Hank Schultz

MusclePharm recorded increased revenue in its second quarter earnings statement, but had to spend a lot to get there. CEO Ryan Drexler said the expenses were part of rebuilding the brand after its Icarus-like fall.

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