Markets & trends

iStock | Over 65 shopper

How to appeal to senior consumers.

HiE: Golden rules for netting the golden year shoppers

By Nikki Cutler

Health food, drink and supplement marketers must sell to the growing over 65’s market by moving away from anti-ageing terms, according to new research revealed at Health Ingredients Europe.

 © Getty Images / Ekaterina79

Commentary

A product registry would go a long way toward weeding out bad actors

By Hank Schultz

The low barriers to entry in the dietary supplement industry create the risk that the good deeds of the many will be besmirched by the transgressions of the few. Fortunately, there is something that can be done about it, given enough collective will.

Gaia Herbs gets certified B Corporation

Gaia Herbs gets certified B Corporation

By Adi Menayang

Herbal supplement specialist Gaia Herbs joins growing number of supplement companies certified as a B Corporation, describing it as a sign of the company’s contribution “to build a more inclusive and sustainable economy.”

Herbalife increasingly eyes Asia as growth engine of future

Herbalife increasingly eyes Asia as growth engine of future

By Hank Schultz

Herbalife’s global sales rose 15% in the third quarter. Record sales in China and the rest of Asia helped drive the result, and the company bucked recent trends in the multi-level marketing sector by posting sales increases in North America as well.

© Getty Images / jcamilobernal

20 things we learned at the 2018 IPA DC Workshop

By Stephen Daniells

The Nagoya Protocol, the big changes coming for Lactobacillus classification, and how to boost your chances of success with an NDI notification were just some of the topic covered during the third annual IPA Workshop in DC.

Marketing CBD is mostly about risk tolerance, legal expert says

Marketing CBD is mostly about risk tolerance, legal expert says

By Hank Schultz

The source of CBD should be of concern for the companies marketing the ingredient, said a legal expert at a recent dietary supplement industry event. But he also said the regulatory landscape for the ingredient is shifting so fast that any opinions he...

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