Markets & trends

NutraWomen Wednesday: Cattie Khoury, founder of Toodaloo,

NutraWomen Wednesday: Cattie Khoury, founder of Toodaloo,

By Danielle Masterson

Cattie Khoury said she created her trail mix brand Toodaloo after she felt inclined to help battle climate change. Today she is not only working on a healing path for the environment, but for people too.

Getty | FotoDuets

Placebo packaging? Designing products with perceived potency

By Nikki Hancocks

Providing consumers with the sense that a product is providing a health benefit begins when they first look at the pack and continues through the consumption experience so there are many elements of this journey to get right. New consumer research from...

© Suwaree Tangbovornpichet / Getty Images

CRN survey: 80% of Americans are now using dietary supplements

By Stephen Daniells

Americans have turned to dietary supplements in record numbers over the past two years, with the numbers of users hitting new highs, and confidence in the effectiveness, safety and quality remaining impressively high, according to CRN’s 2021 Consumer...

Getty Images / Anilakkus

October Launch Pad

By Danielle Masterson

This month has a variety of offerings for all ages, from probiotics for the tiniest guts to a formulation for menopausal support.

©Getty Images - FTiare

Most glutathione brands bought on Amazon pass NOW’s tests

By Hank Schultz

NOW has released its latest round of testing of products sold on Amazon and found that the glutathione supplements it bought were of reasonable quality, though some failures in potency and purity were still observed.

Getty | Tero Vesalainen

How do supplement perceptions differ between US and EU consumers?

By Nikki Hancocks

While perceptions of supplements can vary greatly between US and EU consumers, reasons for reduced usage are pretty similar across both populations and there are some basic areas the industry can focus on in order to gain big returns.

getty | pixinoo

Mintel: Health ingredients to watch in 2022

By Nikki Hancocks

New health ingredients to watch in 2022 include hyaluronic acid, marigold, l-theanine, and ginseng, as consumers search for products that can support their eyes, mood and healthy ageing.

Getty | DIPA

How packaging influences shopper's perception of health

By Nikki Hancocks

New research provides insights into which elements of packaging have the biggest impact on the consumer's perception of product healthiness, and how the demographics of the consumer will impact these perceptions.

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Hangover cures keep coming despite FDA action

By Hank Schultz

Despite a recent FDA enforcement action, bringing hangover products to market with provocative claims continues to be a siren call for the dietary supplement industry.

Getty | Peepo

Taste of success: How to fuel recovery at the elite level

By Nikki Hancocks

Providing elite athletes with the nutrition 'edge' is not always about the counting of macros or the science behind ingredients, but it's sometimes as simple as making products and meals delicious, according to a leading health & performance...

getty | yacobchuk

Marketing advice: Time for a healthy Tik Tok trend

By Nikki Hancocks

Brands in the health and nutrition space are failing to make use of the oldest marketing tool in the book - word of mouth - and in this era of social media that opportunity is bigger than ever.

NutraCast: “biological age” vs. chronological age

NutraCast: “biological age” vs. chronological age

By Danielle Masterson

We all know our age. But how old does our body think it is? One test looks at “biological age” vs. chronological age and Terrain Health is just one of a dozen approved companies in the nation offering a biomarker-based evaluation called Agebio, a test...

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September Launch Pad

By Danielle Masterson

This month presented a variety of offerings, from women’s health to sleep for pets and even a pre-workout mint for busy gym goers.

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