Brands & manufacturers

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OmniActive adds powder format to its Gingever range

By Adi Menayang

At the upcoming Expo West and Engredea exhibition, ingredient manufacturer OmniActive will debut Gingever 2.0 – expanding the ginger ingredient’s application to tablets, capsules and beverages.

Inno-Bev gets US patent on botanical formula for alterness

News in Brief

Inno-Bev gets US patent on botanical formula for alterness

By Hank Schultz

Israeli company Inno-Bev Ltd., says it has received a US patent on a plant-based alterness formula called WakeUp, which is sold both as a liquid supplement shot and in a separately branded ready to drink beverage.

Uptime takes on energy drink giants with ‘mainstream’ positioning

Uptime takes on energy drink giants with ‘mainstream’ positioning

By Adi Menayang

Competing against energy drink giants like Red Bull and Monster, relative newcomer Uptime is climbing up the list of top-selling energy drinks in convenience stores, and its founder says its success so far has a lot to do with the brand’s positioning...

Photo: TricorBraun

Consumers may like your protein powder, but do they like the scoop?

By Adi Menayang

Let's talk about the scoops that come with protein powder—not that the scoop can necessarily make or break a consumer's decision to buy a powder, but a focus group conducted by packaging company TricorBraun reveals what protein powder buyers...

Significant percentage of consumers buy plant-based dairy alternatives because they think they are healthier, reveals Comax study

Significant percentage of consumers buy plant-based dairy alternatives because they think they are healthier, reveals Comax study

Why do consumers buy plant-based dairy alternatives? And what do they think formulators need to work on?

By Elaine Watson

While flavor is still the most important attribute, consumer research from Comax Flavors reveals that a significant percentage of shoppers (36%) regularly consuming plant-based dairy alternatives cite health benefits as a key purchase driver, results...

Bay Area brand Ample wants to redefine ‘meal replacements’

Bay Area brand Ample wants to redefine ‘meal replacements’

By Adi Menayang

Ample’s founder and CEO Connor Young isn’t so keen on the term ‘meal replacement.’ “The term makes it seem as if we’re trying to replace a food—this is a meal, just in a liquid form,” he told NutraIngredients-USA.

Nomva no more…  Probiotic 'super smoothie' brand Nomva calls it quits

'We hoped to provide a product that met your high standards for food that fuels an epic life...'

Nomva no more… Probiotic 'super smoothie' brand Nomva calls it quits

By Elaine Watson

Phenomenal Foods – the Los Angeles-based start-up behind probiotic-fueled organic fruit & veggie snack brand Nomva – has called it a day just over two years after launching in southern California.

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