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The nootropics industry has the potential to reach the 380 milllion individuals that make up the eSports community.  ©GettyImages/gorodenkoff

Special edition: Nootropics

Nootropics industry has a largely untapped opportunity in eSports

By Mary Ellen Shoup

Consumer needs of the competitive online gaming community have evolved beyond chugging caffeine-laden energy drinks and towards more sophisticated functional formulations of nootropics—dietary supplements that claim to improve mental acuity, vision, and...

According to Zenwise Health's CEO and founder, AJ Patel, the company's enzyme supplement is the most popular.

Zenwise Health founder: ‘E-commerce lets us be nimble’

By Adi Menayang

The Florida-headquartered supplement brand Zenwise Health has had triple-digit growth in revenue year-over-year continuously since it started in 2014. Founder AJ Patel attributed this to the nimbleness of being an online-only brand.

GPA adds members, makes key hire

News In Brief

GPA adds members, makes key hire

By Hank Schultz

The Global Prebiotic Association (GPA) has announced the addition of four new members and has added staff.

Sabinsa awarded $850,000 in curcuminoids patent suit

News in brief

Sabinsa awarded $850,000 in curcuminoids patent suit

By Hank Schultz

Sabinsa Corporation has prevailed in a patent infringement lawsuit against an Indian competitor based on the intellectual property supporting its Curcumin C3 Reduct technology.

iStock / macgyverhh

P&G bags Merck consumer health unit for €3.4 bn

By Nathan Gray

Procter & Gamble will buy Merck KGaA’s consumer health unit for €3.4 billion euros – as the FMCG giant looks stem falling revenue by betting on vitamin ranges that have shown stable growth.

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