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Probiotics are “live microorganisms that, when administered in adequate amounts, confer a health benefit on the host.” (Picture: Istockphoto)

Do fermented foods contain probiotics? Not necessarily, says Ganeden

By Elaine Watson

Fermented foods such as sauerkraut, kombucha, kimchi and yogurts containing ‘live and active cultures’ are healthy and tasty, but they are not necessarily packed with probiotics, says Ganeden Inc, the Ohio-based firm behind one of the best-known probiotic...

Consumers want to see tangible effects from functional beverages. Pic: iStock

What to watch in functional beverages

By Rachel Arthur

Functional beverages are tapping into consumer interest in health and wellness, but consumers are increasingly discerning and demand drinks deliver on their promises. 

Data, hands-on approaches for trend spotting

Data dive, hands-on approach both advocated as trend spotting methods

By Hank Schultz

What drives new trends? Is this best discovered seeing them unfold in real time at hands of innovators, or are they better discerned via a deep dive into marketing data?  Both approaches were presented at the recent Healthy & Natural Show in Chicago.

Photo: © iStockPhoto / spawns

Experts react to ‘waste of money’ headlines against probiotics

By Adi Menayang

A recent article posted on The Daily Beast went with the headline “Probiotics Are a Waste of Money for Healthy Adults.” The story itself is based on findings from a Danish study. We reached out to some people in the industry and academia for a second...

'Natural' must be distinct from 'organic,' say industry trade associations

What is natural? Over to you, FDA...

By Elaine Watson

The comment period for the FDA’s probe into ‘natural’ claims has closed, leaving the agency with the unenviable task of sifting through a mammoth pile of submissions from thousands of stakeholders weighing in on the most contentious word in food marketing....

Will you be in Geneva for Vitafoods Europe 2016 this week?

Vitafoods Europe: Geneva pulls nutrition levers

By Shane STARLING

The NutraIngredients team will be at Vitafoods Europe in Geneva this week scouring the showfloor and conference halls for hot stories, engaging the industry and scrutinising the latest nutrition innovations.

Amaranthus extract is traditional used in Indian medicine and cooking.  (© iStock.com/Karandaev)

Amaranth extract goes head to head with beet as nitrate source

By Lynda Searby

Indian firm Arjuna Natural is launching its Oxystorm branded amaranth extract to the European sports nutrition market at Vitafoods, on the back of peer-reviewed clinical research and growing demand for nitrate for athletes.

How should mainstream retailers merchandise 'natural' foods?

How should mainstream retailers merchandise 'natural' foods?

By Elaine Watson

How best to merchandise 'natural' foods? For some mainstream food retailers, a store within a store is the best option, says David Winter, director of sales operations and sales strategy at SPINS. For others, it makes more sense to integrate...

Like the team, the root can't be beat. Premier League Champions of 2015/16, Leicester City have attributed their title-winning performance to the power of beetroot juice. (© iStock.com/Eugene Onischenko)

Leicester City’s secret weapon: Beetroot juice

By Will Chu

English Premier League champions Leicester City have partially credited their remarkable title triumph to the restorative and performance enhancing properties of the humble beetroot.

Photo: iStock

Maypro to market Afrigetics’ Zulu herbal testosterone ingredient

By Adi Menayang

The Bulbine natalensis plant has been used by the Zulu for many generations to boost male virility. Afrigetics and Maypro are bringing the ingredient stateside, where demand from sports enthusiast and Baby Boomers make promising ground for new testosterone...

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