October Launch Pad

28-Oct-2024 - Last updated on 28-Oct-2024 at 14:10 GMT

The month of October is closing out with quite the variety of offerings—from protein to probiotics to multis, in formats that include RTD, soft chews, stick packs and more.

REBBL with a cause

REBBL just launched its new 26 g Protein Shake in Target stores.

The 12-oz ready-to-drink shakes feature 4 g of sugar and Upcycled Certified EverPro barley rice protein from EverGrain by AB InBev, which offers a very low environmental footprint. The shake comes in three flavors: Chocolate, Vanilla and Cookies & Creme.

Lactose-free protein milk shakes

Nurri recently released its lactose-free protein milk shakes. Providing an alternative to milk-based protein, Nurri said it used advanced ultrafiltration technology to bring fresh innovation to the category. The drink packs 30 g of protein, 1 g of sugar and essential nutrients in its 11 oz. cans. The 12-pack is available in every Costco store nationwide.

Nature’s Bounty expands women’s portfolio

Nature’s Bounty unveiled Nature’s Bounty Intimacy Booster, Nature’s Bounty Healthy pH Balance and Nature’s Bounty Hair Growth Gummies. The new products target women-specific health benefits, including hair growth and sexual and vaginal health.

Nature’s Bounty Intimacy Booster combines ginseng with KSM-66 Ashwagandha, an Ayurvedic herb clinically shown to improve orgasm, enhance arousal and lubrication, and help ease everyday stress.
Nature’s Bounty Healthy pH Balance supports the body’s natural ability to balance microorganisms through its proprietary blend of Limosilactobacillus reuteri RC-14 and Lacticaseibacillus rhamnosus GR-1 along with cranberry powder.
Nature’s Bounty Hair Growth Gummies feature the same Advanced Hair Complex found in the brand’s Hair Growth capsules, but in peach mango flavored gummies. The Advanced Hair Complex delivers a matrix of Biotin, Arginine, and Silicon—providing structural support for existing hair growth and increased thickness.

The products are available now at Amazon.com, CVS and Kroger, among many other retailers.

From mouth to gut

Personal care brand Boka just expanded into the supplement category with the launch of its new franchise, Boka Well. The new line offers two pre and probiotic supplements, Vital Bite Pre + Probiotic Tablets and Pro Stix Pre + Probiotic Powder, designed to maintain a balanced oral microbiome and support overall health starting in the mouth. Formulated with various ingredients such as Streptococcus salivarius K12, inulin, vitamins D, E, K and chamomile, among others, the new probiotics support microbial and gut health as well as long-lasting good breath.

Vital Bite Pre + Probiotic Tablets: a chewable probiotic tablet in a peppermint flavor packed with vitamins D3, K2, and that supports beneficial bacteria in the mouth and healthy teeth, gums and oral microbiome.
Pro Stix Pre + Probiotic Powder: a probiotic stick pack in lavender lemonade designed for on-the-go use to promote oral health and immunity.

Hair Growth Accelerator

Force Factor and Nutrition21 have teamed up to launch Force Factor's latest product line, Hair Growth Accelerator. This new platform of nutritional supplements is designed to support the health, strength, thickness and growth of hair in both soft chews and capsules.

Both formulas feature clinically supported Lustriva, a patented ingredient from Nutrition21 that is a blend of bonded arginine silicate with magnesium biotinate. Hair Growth Accelerator clinical-strength capsules are fortified with vitamins D and E, collagen, ashwagandha, antioxidants and other key nutrients to support all stages of hair growth—from new hair development to shedding. The soft chews have added vitamins C and E to promote hair strength and protect follicles to facilitate growth.

Jarrow Formulas unveils multivitamin

Jarrow Formulas launched Multi+ multivitamins for men and women, along with Mood varieties. The products contain 100% of the daily value of 20 minerals and vitamins, along with an enzyme blend.

Women’s Multi+ Multivitamin Tablets are formulated for breast, brain, eye, heart, bone and immune health as well as healthy hair, skin and nails. The multivitamin is formulated with Lustriva, a branded ingredient for fuller, thicker hair.
Men’s Multi+ Multivitamin Tablets are formulated to support prostate, brain, eye, heart, bone and immune health. The formula also features S7 to support nitric oxide and healthy blood flow.
Mood Multi+ Multivitamin Tablets promote digestion, energy metabolism, mood, as well as brain, eye, heart, bone and immune health. The formula features Zembrin, a branded ingredient aimed at promoting calmness quickly.

Take a shot at happy aging

Wellness brand Happy Aging just released the Happy Aging NAD+ Longevity Shot, an ingestible that harnesses the benefits of advanced liposomal technology for optimal absorption and bioavailability, alongside resveratrol, nicotinamide riboside, alcohol-free red wine powder, blood orange extract, spinach leaf juice powder, grape seed extract and ceramides. The shots come in a mixed berry flavor.

The products are designed to enhance skin health, boost cellular detoxification and fortify the body's natural defenses.