Calling all Sports & Active Nutrition start-ups!

By Stephen Daniells

- Last updated on GMT

NutraIngredients-USA is inviting early-stage active lifestyle brands to enter its "Start-up Stars" competition which will see three pioneering entrepreneurs gain industry notoriety at the Sports & Active Nutrition Summit 2025.

SANS 2025 will take place at the Hyatt Regency in San Diego in beautiful Mission Bay, February 19 - 21, 2025  The event, which is hosted in association with the American Herbal Products Association's Sports Nutrition Committee, bridges the science and business of the sports & active nutrition categories. The 2024 edition was the largest to date, attracting over 250 attendees from 13 countries.

One attendee of our 2024 event stated: “The highlight of the Sports and Active Nutrition Summit 2024 was its intimacy and dynamic blend of cutting-edge presentations and interactive discussions, providing unparalleled insights into the latest trends, innovations, and strategies shaping the future of sports and active nutrition. We were truly one community learning together and how to provide solutions for our industry.”

Another attendee stated: “This was very educational and I am walking away with a lot of key learnings on how to continue to grow the brand that I work on.”

Start-up Stars

And as part of our content program, we on the lookout for sports nutrition-related start-ups to join our cohort of Start-up Stars!

If you are an innovator in the space and you are confident you can stand out in a competitive environment, then we want to hear from you!

We’re seeking consumer-facing entrepreneurial, science or technology-based start-ups to join our community. Our three winning Start-up Stars will be invited as a guest of NutraIngredients-USA to take part in the Sports and Active Nutrition Summit in San Diego.

It is FREE to enter and to be eligible all companies must:

• Have started no earlier than 2019

• Be ‘independently owned’. This is defined as a business that is substantially owned by its founders and/or a group of independent investors; is not quoted on any other stock market; and is not a subsidiary or associated company of another business.

• Be based and founded in North America.

For more information and to apply, please click HERE​.

Entries close on Friday, October 4, 2024.

A booming market

The whole performance nutrition supplements category grew by an impressive 24% for the 52 weeks ending June 16, 2024, with categories like hydration and creatine experiencing individual growth rates over 45%, according to data from SPINS.

The 2024 Sports & Active Nutrition Summit will feature expert speakers from iHerb, GNC Live Well, SPINS, AN Performance, AHPA, Move Nutrition Network, Amin Wasserman Gurnani LLP, IceMiller, Merchant & Gould, CPG Radar, Savage Nutra, Increnovo, Rockon Media, and more, the upcoming Sports & Active Nutrition Summit is not to be missed.

Registration is already open for the three-day event​. The event program features presentations and panel discussions from a range of stakeholders, including industry, academia, regulatory, market experts, and more!

Market-leading content

The Sports & Active Nutrition Summit​ will feature sessions focused on:

The Evolving Sports Nutrition Market
The Regulatory Landscape: Clouds on the horizon or a bright new dawn?
Creatine
A.I.
Women’s Health
Social Media – Building a Clear Voice Amid the Noise
The Microbiome
Innovative Ingredients
And more!

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