Often the balance of “best value” and “best price” walks Brand Owners into a maze, and no industry seems to exemplify that like dietary supplements! However, when sourcing a product, whether a complex new item or a simple standard product RFQ, there are a few things a Brand Owner may do to reduce any potential confusion by the Contract Development and Manufacturing Organization (CDMO) during the quoting process and to ensure the right formulation is offered at the correct price.