Markets & trends

iStock / PetiaDizain

Naturex signs global deal for fermented minerals

By Nathan Gray

French speciality ingredients supplier Naturex has already launched two new products on the back of a global agreement with Cura Global Health for its line of fermented Koji Minerals.

Forum participants: Innovators finding new paths to market

Forum participants: Innovators finding new paths to market

By Hank Schultz

Innovation is happening at all levels of the dietary supplement industry and is carving out new paths to market, driven by the application of advanced statistical techniques, participants in a NutraIngredients-USA panel said.

iStock / Ben-Schonewille

Vitafoods survey shows digestive health is top concern for industry – for the first time

Gut feelings: Digestive health is top of the agenda for nutraceutical industry

By Nathan Gray

An increasing consumer interest in probiotics and the microbiome could be one reason why digestive health has hit the top of the nutraceutical and functional food industry agenda for the first time, say experts.

Could SAD be new marketing angle for probiotics?

Could SAD be new marketing angle for probiotics?

By Hank Schultz

Seasonal Affective Disorder is a surprisingly common complaint, and might provide another avenue for probiotic manufacturers to market their products, a nutritionist has said.

© iStock / Maasik

Confusion abounds for adaptogens, says expert

By Stephen Daniells

Industry and consumer interest in adaptogens is on the rise, but the list of actual adaptogens may be a lot smaller than many think, says a leading expert.

Start-up Alcyon Health wants to fill gap in reproductive health space

Alcyon Health co-founder: ‘We want to be mass, we want to have national distribution’

Start-up Alcyon Health wants to fill gap in reproductive health space

By Adi Menayang

With stark branding design and claims printed boldly on its minimalist packages, co-founder of Ohio-based startup Alcyon Health believes his company is filling in a gap in the reproductive health supplement category.

Usana signs on as ‘official supplement supplier’ of USA Nordic athletes

NEWS IN BRIEF

Usana signs on as ‘official supplement supplier’ of USA Nordic athletes

By Adi Menayang

Multi-level marketing company Usana announced that it landed a deal with USA Nordic, an organization representing US athletes in ski jumping and Nordic Combine, as its official supplement supplier—in time for the 2018 Winter Olympics in Pyeongchang, South...

Ismail to step down as GOED leader

Ismail to step down as GOED leader

By Hank Schultz

After more than 10 years guiding the most successful organization of its type within the supplements industry, Adam Ismail has announced he will step down as the executive director of GOED at the end of February.

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