In 2006, Datamonitor categorized the mangosteen juice category as
one of the top ten trends to watch in its online ProductScan, but
according to manufacturer and marketer Xango, the category is here
to stay.
Energy drinks last year stormed the US beverage market,
outperforming all other categories, while one sports drink inched
its way into the nation's top five trade marks by displacing a
popular soda brand, according to a new report.
With its United States market value swelling from approximately
$100m to more than $2bn in four years, omega-3 enriched foods make
up the strongest sector of the functional foods market - and there
is still room for significant growth.
The American Herbal Products Association (AHPA) has urged doctors
and healthcare practitioners to ask patients about their use of
herbs in an effort to foster communication on the issue.
Another push has been made this week to promote the consumption of
whole grains, with a new fact sheet sent to thousands of dietitians
around the nation aiming to provide people with simple information
and advice about the grains.
Demand for plant sterol ingredients continues to grown according to
manufacturer Phyto-Source, who has announced it is clearing up
production bottlenecks to make room for more supply.
ACNielsen has shone the spotlight on drinkable yogurt as the
fastest growing food and beverage product, findings that may
inspire healthy ingredient manufacturers to more aggressively
target this functional beverage format.
Many American women are unaware of calcium absorption issues, warns
GTC Nutrition, indicating that more education is needed on
nutritional measures to reduce the risk of osteoporosis.
Low-glycemic products are only just gaining momentum, according to
Packaged Facts, which predicts that the glycemic-control angle will
be an ever more pressing consideration for marketers and
formulators in the coming years.
Taste preference and familiarity remain the most important drivers
behind peoples' breakfast choices, according to a new study by
market researcher the NPD Group.
A quarter of American adolescents regularly take multi-vitamin
supplements, says a new study, and these young people have
healthier diets and lifestyles than non-users.
Local sourcing of ingredients, fresh food, and health are some of
the major trends expected to gain increasing importance in the food
and beverage market next year, according to Datamonitor's
Productscan Online.
A survey of prevalence of dietary supplements use and reported
adverse events sheds interesting light on consumers' perceptions of
product safety, and highlights the importance of health care
professions asking about supplement...
The turkey's gone, except for the bits still wrapped up in the
fridge ready for sandwiches. So does that mean you're off scot-free
from the caloric carnage of Thanksgiving Day? Unfortunately,
nutritionists say "no".
More people are buying sports nutrition products than ever before,
according to a new report from Datamonitor, but growth in the
sports nutritional supplements sector is not outpacing general
supplements.
Until consumers lose the attitude that they deserve and have a
right to goods from all over the world, our food systems and the
environment are at peril.
Even though Americans are willing to spend money on healthy
products, they are less likely than other nationalities to make
long lasting behavior changes, according to a new report from
Business Insights.
Next year could mark the onset of a new diet pattern in the US,
with an influential nutrition group saying it plans to
comprehensively promote the healthy Mediterranean style of eating.
In a survey of 3,500 people, a University of Connecticut team
discerned that 34 percent of Americans trying to lose weight are
using supplements - an encouraging indicator for the dietary
supplement industry.
A declining US baby food market could receive a significant boost
from products that focus on infant weight control, as well as
premium baby goods and 'all natural' items, according to a new
report by Mintel.
Trans fats remain a vague health risk for most American consumers,
who will often not choose to avoid these at the expense of
convenience, price and taste, according to new research.
United Soybean Board has found that consumer trends seem to justify
its plan to develop functional food ingredients from soy, with the
majority of survey respondents indicating that they recognize soy
as a healthy ingredient more...
Kraft Foods has taken another step in the direction of health and
wellness, introducing single serve healthy snack packs of some of
its popular products, designed to appeal to the growing numbers of
health-conscious American parents.
The major barrier for food manufacturers looking to produce
commercially viable whole grain products is that they do not follow
a clear enough formulation and marketing concept, according to a
contract R&D firm, which has identified...
Obesity concerns and a lack of innovation have driven down sales of
fruit-flavored juice drinks in the US over the past five years, and
prospects to boost the market remain dismal according to a new
report by Mintel.
The demonisation of spinach following last week's E.coli outbreak
could give salad-dodgers the excuse they have been looking for to
skimp on their recommended five to nine portions of fruit and veg a
day. Without communication...
A focus on leadership as opposed to just management within
companies is the key to attaining emotional commitment in
employees, teams and customers that will ultimately lead to
stronger results, according to business strategist Stan...
A study into the use of complementary and alternative medicine
(CAM) to alleviate insomnia may provide supplement-makers with
useful data on consumers who may use their products, and serve as a
basis for future research on their effectiveness.
An Ipsos-Public Affairs survey indicates consumer confidence in
dietary supplements is declining, but - at 65 percent of all adults
- the number of Americans taking dietary supplements remains high.
Pharmline has reported sales of proprietary EPAX omega-3 fatty acid
concentrates are 40 percent ahead of sales from the same period
last year, further evidence - if it were needed - that nutritional
lipids have become a hit in recent...
Demand for nutraceutical ingredients is set to reach $15.5b by
2010, with the US remaining the largest single consumer of
nutraceutical ingredients and China and Japan emerging as the
fastest expanding nutraceutical markets, according...
As food manufacturers inch closer to the holy grail of low-calorie,
trans-fat free flavor-fantastic products one has to ask how we
veered so far from the common sense of fresh home-cooked meals.
Children are not getting enough calcium in their diets, according
to US dieticians, who recommend that more milk, cheese and yogurt
products targeting kids would be one way to address the deficiency.
The use of condition-specific supplements is outpacing other
supplements and consumers indicate interest in non-traditional
supplement formats, according to market analyst Natural Marketing
Institute (NMI).
In contrast to their counterparts in Europe and Japan, US dairy
ingredient manufacturers are choosing dietary supplements over
functional foods as vehicles for bringing nutraceuticals to
consumers, according to a recent Landell Mills...
The older children get the more likely they are to stray from
dietary guidelines, found researchers at the University of Alabama,
who say small increases in fruit and vegetable consumption could
dramatically improve the quality of...
Over a third of US respondents in a recent survey said they don't
know if they have consumed products enriched for gastrointenstinal
health in the past 6 months, indicating more awareness is still
needed on this side of the Atlantic.
Functional foods are generally defined as products imbued with
additional nutrients with health-promoting properties. But the
industry needs to be wary of foods that present no actual health
benefit from piggy-backing on the popularity...
The findings of a recent CRN survey, in which more than half of
adults said they do not stick to a healthy balanced diet,
underscore a need to help consumers make the motivational jump from
knowing to doing.
The general trend towards healthier eating has resulted in American
consumers turning away from carefree snacks, and opting instead for
healthier products, according to Snack Food Trends in the US, a new
report by Packaged Facts.
Consumers around the world all agree that health is their major
concern, but purchase behavior varies widely in different
countries, according to a global, top-line survey conducted in
around 40 markets.
The rise of organic food is a knee-jerk reaction to consumer health
fears, and threatens to unhelpfully steer us away from improving
the quality of food generally.
A study of older people's use of complementary and alternative
medicine (CAM) to manage anxiety or depression indicates that the
over 65s may represent a large potential market for makers of
supplements and non-vitamin natural...
New dietary guidelines published by the American Heart Association
(AHA) recommend that Americans consume less fat and sugar, and more
vegetables and whole grains in order to optimize heart health.
CoQ10 continues to be popular with European skin care formulators,
whereas US supplement-makers are more eager to leverage research on
its internal energy-boosting abilities, data suggests. Moreover,
European consumers may not be...
The health benefits associated with olive oil together with an
increased interest in Mediterranean foods have contributed to the
growth of an "invigorated" market for the product in the US,
according to a new report.
The popularity of whole grains and a growing trend to fortify baked
goods with functional ingredients has added a new dynamic to an
otherwise mature US bread market, says a new report.
