July Launch Pad

Spirulina​

MD Logic Health and AvalonX founder Melanie Avalon teamed up to launch Spirulina.

The ancient superfood is renowned for its nutrient-dense profile and wide array of health benefits. This collaboration unveils a solution that unites proven wellness insights with advanced scientific research. The duo says each batch of Spirulina is rigorously tested to ensure purity and potency, beginning with sustainably sourced Spirulina.

VSL4 Gut

Actial Nutrition just launched its latest product, VSL4 Gut, a daily probiotic medical food that is designed for the everyday consumer and promotes optimal digestion, regularity and improved gut health.

The multi-strain daily probiotic supplement features:

• 30 billion CFU per serving
• Eight complementary strains from three different genera—the same strains found in the VSL#3 formula
• No refrigeration required and fit for everyday lifestyle across home and travel
• Capsule technology that is acid resistant and allows for delayed release of probiotics, ensuring a high probiotic survival rate

Vital proteins

Vital Proteins just released its most targeted beauty offerings yet: Vital Proteins Hair Complex and Vital Proteins Skin Complex. Each product contains a blend of ingredients with functional benefits tailored to top concerns around hair growth and skin support, plus a boost of Vital Proteins collagen. The unflavored powders were intentionally designed to fit seamlessly into existing everyday routines and be enjoyed in a favorite beverage—hot or cold.

Vital Proteins Hair Complex features a blend of Lustriva, a biotin complex and the collagen peptides.

Vital Proteins Skin Complex is made from a blend of Holimel melon juice concentrate, Verisol Collagen Peptides, Vital Proteins Collagen Peptides, hyaluronic acid and vitamin C to support a youthful appearance from the inside out.

One A Day cellular aging support

One A Day just unveiled One A Day Age Factor Cell Defense, a dietary supplement that helps defend against cellular aging from the inside.

One A Day Age Factor Cell Defense supports cell health and resilience throughout the aging journey, as cells naturally become less effective at managing everyday stressors. Cell Defense was designed with olive polyphenols, an antioxidant derived from olive fruit extract that helps defend against the damaging effects of daily stressors. Age Factor also includes omega-3 fatty acids, resveratrol, astaxanthin, vitamin C, vitamin D and niacin to help support cell resilience throughout aging.

Mushroom Complex for cats and dogs

Nutrition supplement company Standard Process expanded its veterinary offerings with Mushroom Complex—a science-backed formula for cats and dogs that delivers multi-faceted support for the immune system, digestion, cellular health and long-term wellness.

Every serving of Mushroom Complex delivers a combination of ingredients formulated by the science team at the Standard Process Nutrition Innovation Center. They include a mushroom extract blend (428 mg per serving), bovine colostrum (171 mg per serving) and beta glucans (150 mg). Mushroom Complex also contains ancient oats from the Standard Process certified organic farm.

GLP-1 Co-therapy 

Unjury Protein just released its Protect & Restore Advanced Protein+, a medical food and co-therapy for GLP-1 RA anti-obesity medications (AOMs)—specifically designed to minimize side effects often experienced during GLP-1 RA use.

Protect & Restore Advanced Protein+ addresses four key areas:

• Promotes muscle mass and strength
• Replenishes key nutrients
• Promotes healthy digestive function
• Reduces nausea

Cellular hydration

Unilever-backed women’s health company Perelel recently released its first ingestible skincare, hydration and breastfeeding-safe nourishment product: Cellular Hydration Powder. 

With collagen, hyaluronic acid and no sugar, Cellular Hydration supports skin health and replenishment along with electrolytes. The product also includes sunflower lecithin, an ingredient thought to be beneficial for breastfeeding.

Blue Burn

Apothékary said it developed Blue Burn as a response to poor metabolic health. Recent studies have shown that between 88% and 93% of Americans fall into this category.

Crafted by Apothékary’s clinical herbalist, Blue Burn features gymnema, maca and barberry root with its active compound berberine. It is formulated to:

• Support metabolism and overall metabolic health
• Aid in healthy weight management
• Reduce cravings
• Manage cortisol levels
• Increase energy and stamina

Apothékary said that when taken regularly, Blue Burn can support overall metabolic health, boost energy levels and help the body manage stress.

Foco in focus 

Foco recently launched to address focus by offering a blend of ingredients designed to enhance cognitive health, focus and overall well-being. Key ingredients include vitamin B6, pantothenic acid, L-tyrosine, L-theanine, alpha GPC, Bacopa monnieri​, Huperzine-A and AmaTea Max powder. The company said FOCO's pure, clinically-studied ingredients were chosen to target the root causes of focus issues.

Foco’s blend of ingredients addresses cognitive challenges by providing sustained energy, enhancing focus and supporting overall cognitive health.