NIU’s Global Round-up: Herbalife India’s growth strategy, DayTwo gets more funding, and more
Europe
Microbiome testing firm DayTwo gets $31 million investment
Israel’s DayTwo announced it had secured an extra $31m as part of a series B round of fundraising from existing investors Seventure Partners and Johnson & Johnson, bringing the company’s total funding to date to $48 million.
The firm’s main offering is a mobile-based personalized nutrition recommendation service linked to a person’s gut microbiome data.
The investment will fund ongoing product and service development that target the gut microbiome for metabolic and gastrointestinal conditions, said the company.
Lihi Segal, CEO and founder of DayTwo, said: “DayTwo is the only evidence-based, actionable, microbiome platform in the market today. This deep and broad foundation, coupled with this financing, enables DayTwo to address the large and pressing clinical need to bring food-as-medicine to market for people with type 2 diabetes in the United States.”
For more on this, please click HERE.
Asia
Herbalife India's three-pronged strategy for growth
Herbalife India is aiming to implement a three-pronged business approach: Supplements for daily nutrition requirements, macronutrients for millennials, and nutrition for professional athletes.
Herbalife India VP and GM Ajay Khanna told NutraIngredients-Asia: “We are always innovating the way we can remain connected with them so our relationship and the value we deliver is authentic, heartfelt and personalized.”
The company also announced that it has introduced two products to the Indian market from its Herbalife24 sports nutrition range : H24 Rebuild Strength and H24 Hydrate.
The recent announcements were part of the company’s recognition of its 20th anniversary in India.
LATAM
Latin American countries out-consuming US on plant-based
A new report from HealthFocus International shows that Latin American shoppers are consuming more meatless meals than the US, with 72% of Argentinians; 68% of Mexicans; 58% of Brazilians; and 54% of Colombians consuming meatless meals once a week or more, compare to 41% in the US.
Data from HealthFocus’ report shows that the top reason cited by plant-based consumers was eating clean in Colombia (32%), Mexico (31%), and Argentina (28%). However, in Brazil the top motivation for purchasing plant-based food and beverages was 'promotes daily health'.
Cali Amos, research manager at HealthFocus International, said: “While this trend is still developing and currently falls behind other macro trends like sugar reduction, natural and clean eating – the connection with health, sustainability and clean eating has positioned plant as a trend that will continue to grow and change the industry.
“...Like protein, shoppers see plant as a positive that they can't get enough of in their diet.”
For more on this, please read the article on NutraIngredients-LATAM.
