Consumer supplement habits remain steady, despite economic worries: CRN survey

Economic concerns have not affected purchasing habits of dietary supplements for 71% of Americans, says a survey by the Council for Responsible Nutrition (CRN).

The survey, conducted by Ipsos Public Affairs, also revealed that only 7% of Americans report they have stopped purchasing supplements because of the economy.

Baby boomers were the least likely to change their spending habits, found the survey, with 78% of people surveyed in this age group reporting to have maintained their supplement purchases. This was followed by Millenials (70%) and those aged between 35 and 54 (65%).

“What’s interesting about our survey findings is that, even in the midst of trying economic times, dietary supplements are not something consumers are willing to sacrifice,” said Judy Blatman, senior vice president, communications, CRN.

“While consumers certainly are looking for ways to save money, they clearly know the value of using dietary supplements to promote overall health and wellness.

“Given the ongoing debate about healthcare in America, it’s encouraging to see consumers taking proactive steps, such as incorporating dietary supplements into their health regimen.”

The findings are based on a survey conducted by Ipsos Public Affairs using a national sample of 2,015 adults aged 18 and older from Ipsos’ US online panel.

General supplement use

Results from the survey have previously revealed that supplement use among US adults has increased to a record level of 69%.

Multivitamins are still the most popular form of supplement, with 71% of users reporting taking a multivitamin, with 53% saying they take it daily.

In addition, women are the leading consumers, with 74% of women noted as supplement users, compared with 64% of men.