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Scientists discover how choline enters the brain

By Danielle Masterson

The human body needs the essential nutrient for cell membrane synthesis, epigenetic modification, neurotransmission and more. However, how it enters the brain has been a mystery—until now.

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Judge sets schedule for NPA’s challenge of restrictive NY law

By Stephen Daniells

U.S. District Judge Joan Azrack in the Eastern District of New York has agreed to the schedule for hearings between the Natural Products Association (NPA) and the New York Attorney General regarding ongoing efforts to stop the state’s highly restrictive...

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America is anti-aging

By Danielle Masterson

Thorne’s new Fear of Aging survey indicates that Americans' aversion to appearing old is fueling the supplement industry's beauty-from-within segment.

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Ayana Bio gets $300K NIH grant for plant cell-cultivated saffron

By Stephen Daniells

The National Center for Complementary and Integrative Health (NCCIH), part of the U.S. National Institutes of Health (NIH), has awarded a grant to support Ayana Bio’s research into the production of saffron’s neuroprotective bioactives through plant cell...

NOW launches in-store only product sizes

NOW launches in-store only product sizes

By Claudia Adrien

Natural product manufacturer NOW is introducing products bottled in sizes that will be available exclusively in store to support smaller brick and mortar retailer sales.

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Ethical Naturals hails bumper harvest for Oregon cranberries

By Stephen Daniells

The harvest for cranberries from Oregon increased 17.5% in 2023 versus 2022 linked to good weather and growing conditions, with California-based Ethical Naturals Inc. (ENI), maker of Cranberex, calling this “good news."

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Sirio to unveil organic concepts for a growing market

By Olivia Haslam

Global nutraceutical manufacturer Sirio will debut its new PureOrganix range at the Vitafoods Europe trade show from May 14 to 16 to cater to growing consumer demand for organic formulations.

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The dawn of agelessness: Unpicking the final prejudice

By Nikki Hancocks

Age is the last acceptable prejudice in product marketing, but it too appears to be dissolving as consumers rally against being defined by their years, according to active nutrition market insights consultancy Nutrition Integrated.

Valensa positions saw palmetto for hair growth

Valensa positions saw palmetto for hair growth

By Claudia Adrien

Florida-based ingredient supplier Valensa has launched its USPlus Derm hair growth supplement in a market that is increasingly looking to natural products for healthier and fuller hair.

Spring Launch Pad

Spring Launch Pad

By Danielle Masterson

New launches are blooming with cognition, collabs and candyfication in focus.

Prunes might alter postmenopausal gut for bone health

Prunes might alter postmenopausal gut for bone health

By Asia Sherman

Postmenopausal women with low bone mineral density may benefit from polyphenol-rich prunes if their guts contain certain microbes, according to research funded by the California Prune Board.

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