Ancient grains
According to Nielsen, sales of RTE cereals with ancient grains were up 26% from last year, while the overall RTE cereal category declined by 2%. The key grains are: Amaranth (in 121 RTE cereal products), Barley (197), Buckwheat (155), Chia (167), and Quinoa (230). Source: Nielsen AOD Wellness Track Data 52 Weeks ending 01/28/2017.
