News, Analysis & Insights on Nutrition, Supplements, and Health
Acute and repeated supplementation with liposomal ashwagandha may boost select cognitive effects, including memory, attention, vigilance and reaction time in healthy adults, says a new study.
At the recent IPA World Congress + Probiota Americas event in Salt Lake City, market research firm FMCG Gurus presented the current biotics landscape, painting a picture of a consumer base focused on day-to-day needs and value for money.
Kava has been used as a ceremonial drink in the Pacific Islands for hundreds of years and is now gaining popularity globally. But the rise to popularity has been a long, windy road.
Taking nods from his career as director of performance for the New York Knicks and the Los Angeles Lakers, Mubarak Malik developed sports drink brand Barcode with a formulation that aligns with fitness and recovery, and includes vitamin D3, an uncommon...
Brands need to stop treating women as one homogenous group and take note of the key white space in bone health, panelists agreed during the recent NutraIngredients webinar on women’s health.
The gut health trend is on the up and up, with consumer interest continuing to grow. So, how is the food and beverage industry serving this unstoppable trend? We bring you the latest…
New cognitive health testing tools are required to improve supplement marketing by matching nutrition research outcomes with consumer expectations.