News, Analysis & Insights on Nutrition, Supplements, and Health
According to the viral-on-TikTok skin care brand Byoma, the Generation Alpha skin care boom – AKA the ‘Sephora Kids’ – has become an “epidemic” due to “lack of education resulting in mis-purchasing products”. Here's how the brand plans to tackle this...
In Europe, food and drink makers tapping into the gut health trend find themselves hamstrung by health claims regulations. How can they communicate benefits, without breaking the law?
More pet parents are turning to biotics to supplement the health of their animal companions as understanding of the connection between gut health and immunity continues to expand.
While some media outlets have focused on how most of CRN’s case has been struck down, CRN’s Mister is looking at the development as “a reason for measured celebration.”
Since joining Plexus in 2019, Kim Drabik established the government relations department before taking the lead in corporate communications. Strategic communications, government affairs, stakeholder engagement and media relations are just a few of the...
Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality?