GNC and Nuritas launch AI-based plant peptide product for muscle recovery
The next gen protein is available in stores and online.
Archives for September 21, 2023
Postmenopausal women work out too
Gone are the days of scaled down, pink bottles featuring thin 20-something women. Marketers are beginning to be more inclusive by offering packaging and products that represent reality: athletes of all shapes and sizes—and ages too.
Special Edition: Sports & Active Nutrition
Hydration, pre-workouts & creatine the stars of the 2023 sports nutrition market
After a challenging few years during the COVID-19 pandemic, the sports and active nutrition category is surging, with hydration, pre-workouts, and creatine crushing it with huge sales growth.
Ashwagandha-Okra mix shows bowel health benefits in proof-of-concept clinical trial
Supplementation with a proprietary blend of standardized ashwagandha and okra extracts may provide constipation-relief benefits and improve quality of life, says a new randomized, double-blind, placebo-controlled, proof-of-concept study.
On-demand webinar: Functional drinks 'account for the value growth' in US beverage market
Blending convenience, flavor, and health benefits, the functional drinks have emerged as a key area of growth for the US beverage industry, as consumers continue to demand more out of their products than ever before, a panel of industry experts shared in...
Gadot overcomes key challenges in magnesium gummy production
Gadot Biochemical Industries claims to have identified key solutions to the manufacturing challenges involved in the development of magnesium gummies, enabling for the optimisation of flavour, texture, bioavailability, and stability.
Chicory root fibre increases good gut bacteria regardless of food application, research asserts
A new randomised controlled trial identifies that chicory root fibres can selectively increase Bifidobacterium species within the human gut, regardless of food application and matrix, to achieve associated health benefits.
The emergence of the creatine gummy
Gummies are making an inroad as delivery format for creatine, one of the biggest performing subcategories in a booming performance nutrition market.