Archives for May 16, 2022

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Catering to Experienced Actives: Formulating for Longevity

Catering to Experienced Actives: Formulating for Longevity

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Today’s middle-aged and older adults are thriving, embracing their lives with an active intensity that previous older generations have not. Please, they aren’t “older,” they’re “experienced.” And this means a whole new land of R&D opportunity.