Emergen-C adds ashwagandha and apple cider vinegar to portfolio
In order to keep up with consumer demand for immune health, Emergen-C recently added two new extensions to the brand's botanical line of gummy and powder dietary supplements.
Archives for April 26, 2022
April Launch Pad: Kids, stress-management in focus
This month's new offerings address a variety of needs specifically for kids, including a new hydration pouch, probiotics for dental health and protein for growing bodies. For the adults, April was all about stress management, with ingredients like...
Amarin makes bid to force fish oil supplements firm to drop claims
Amarin Pharma Inc., manufacturer of omega-3 drug Vascepa, was only partially successful in getting a fish oil supplements company to drop some claims in an advertising challenge.
Supplier says new science will help rebuild bilberry market suffering from adulteration, misinformation
Adulteration issues and less science backing than other botanicals has depressed bilberry sales, according to branded ingredient firm Maypro. But the company points to a new indication for pain that could help reinvigorate the market.
INDUSTRY PERSPECTIVES
Developing the case for an immune health ingredient
Consumer interest in products offering immune health benefits continues to rise, and the Covid-19 pandemic has only increased awareness of immunity issues.
A new study links a Mediterranean-style diet to lower risk of preeclampsia
Women could greatly reduce the odds of contracting preeclampsia during pregnancy by following a Mediterranean-style diet, say researchers.