Archives for February 16, 2021

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Rise in targeted supplements for gamers as more eyes shift to esports

Rise in targeted supplements for gamers as more eyes shift to esports

By Danielle Masterson

Once looked at as a hobby at best, esports is now a competitive landscape on track to surpass $1 billion in revenue for the first time this year. And according to Newzoo, it won’t stop there. The market intelligence company projects esports will hit $1.8...

Ghost CEO predicts proliferation of esports categories

Ghost CEO predicts proliferation of esports categories

By Stephen Daniells

The esports supplements category is dominated by energy and focus products, but as gamers warm up to supplements expect to see a proliferation of categories targeting this community, says the CEO of Ghost Lifestyle.

Roundup by experts puts to rest common creatine misconceptions

Roundup by experts puts to rest common creatine misconceptions

By Hank Schultz

A new paper authored by experts in creatine supplementation seeks to dispel some long standing misconceptions about this legacy sports nutrition ingredient. Among the concerns addressed are water retention, kidney damage, baldness and others.

Pet supplement sales surged 21% in 2020: Report

Pet supplement sales surged 21% in 2020: Report

By Stephen Daniells

Mirroring the human dietary supplement category, sales of pet supplements also skyrocketed in 2020, with Packaged Facts reporting that growth rates quadrupling in 2020 from 2019.