News, Analysis & Insights on Nutrition, Supplements, and Health
Editor's Spotlight
Diet positioning was hard to pull-off, Celsius learned. When the thermogenic drink brand switched its key messaging from weight loss to energy and fitness, everything changed for the better, its CEO told us.
Contract analytical laboratory Alkemist Labs has formalized a collaboration with consulting firm REJIUMS to offer a full suite of analytical chemistry and scientific and regulatory consulting for dietary supplement companies.
The recent slew of warning letters on DMHA and phenibut signals a new scrutiny on the part of FDA of ingredient status without reference to other issues, says an attorney with a long history in the field.
Ready-to-drink sports beverage brand Kill Cliff struck a deal with Walmart, which will stock Kill Cliff’s canned drink Recover in 1,900 Walmart stores in 46 states.
Pairing theacrine with caffeine may improve reaction times and increase or maintain energy in soccer players, says a new study from Rutgers University.
Functional food ingredient developer Lipofoods has revealed a 'highly bio-available' micro-encapsulated curcumin ingredient for use in beauty-from-within beverages.
Indian entrepreneur incubation hub Biovalley Incubation Council has announced the five start-up products it will fund in the nutrition and biotechnology sectors, among them a high-protein chilli and a novel probiotic technology that speeds up fermentation.