Archives for March 15, 2019

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From the Editor's Desk: Separating fads from trends

From the Editor's Desk: Separating fads from trends

By FROM THE EDITOR'S DESK: Separating fads from trends

Innovation is the lifeblood of the supplement business, as it is with most industries. But can this thirst for ‘the new’ get out of hand, and lead to a mere merry go round of fad chasing?