News, Analysis & Insights on Nutrition, Supplements, and Health
The US Food and Drug Administration today issued a draft guidance on labeling of live microbial ingredients (probiotics) as colony forming units (CFUs) in addition to weight, as is currently specified in the regulations.
Australian supplement brand Swisse has been back in the US for a year after a three-year hiatus. Ramping up brand awareness among the fitness crowd, the company is partnering with an event series called Wanderlust 108.
A consumer survey commissioned by consulting firm Trust Transparency Consulting found that around 91% of consumers will not buy a supplement if it’s labeled as synthetic.
‘Reviews as a selling tool’ are being identified as the new currency for shaping the sports nutrition market, according to a market analyst.
Growing consumer numbers are driving the global sales of weight management products in response to soaring overweight and obesity rates as meal replacement powders or bars find an audience eager to adopt a healthier lifestyle.
Belgian flavour and ingredient firm Frutarom Health is targeting APAC expansion with its cosmeceutical products, starting with its most recent launch, PhytoflORAL.