New sports brand builds on branded ingredient foundation
A commitment to using science-backed, branded ingredients is the cornerstone of the new sports nutrition brand Innov8 Nutraceuticals, one of the founders said.
Archives for June 19, 2017
'Lidvolution' gives Sunwarrior competitive edge in crowded protein powder category
Three years after Sunwarrior set its protein powder apart from the competition by switching to a smaller, easier to grab and store square tub, it continues to lead the category in innovative packaging with a new collapsible scoop that clicks inside a...
NSF International voices support for Supplement OWL
The Supplement OWL will be a “valuable tool for regulators, retailers and consumers”, said Lori Bestervelt, executive VP and chief technical officer of NSF International, following her organization’s endorsement of the initiative.
Study highlights increase in use of high-dose vitamin D supplements
Consumer use of dietary supplements delivering vitamin D doses up to 4,000 IU – almost seven times the current recommended daily amount of 600 IU – says a new study published in JAMA.
NPA petitions FDA to shelve new nutrition, supplement facts labeling rule
Citing the Trump Administration’s policy to severely cut new and pending regulations, the National Products Association (NPA) petitioned the FDA to shelve the Obama-era proposed Nutrition and Supplement Facts labeling, calling it ‘poorly-written, rushed,...
Ganeden bets on inactivated probiotic ingredient for new applications
Probiotic giant Ganeden says its new immune ingredient looks to take the benefits of its validated strain into categories and areas that probiotics cannot be used.
Prebiotics promote satiety, but it's hard to make the claim, expert says
Satiety is one of the best-supported effects of prebiotic supplementation, an expert says. But translating that into claims can be tricky.