News, Analysis & Insights on Nutrition, Supplements, and Health
The dietary supplements industry was quick to congratulate the appointment of industry supporter Rep. Frank Pallone Jr. (D-NJ) as the ranking Democrat on the House Energy and Commerce Committee. The appointment made even more pleasant as he replaces...
An integrated marketing campaign to change the conversation on omega-3s and reverse declining sales has increased sales by almost 6% in four weeks in the test market in Charlotte, NC, says GOED.
In designing a clinical trial strategy its important to keep end points in mind—and it’s not just avoiding disease endpoints we’re talking here. It’s vital to end up with information that can aid in the marketing of the product, experts say.
Special edition: functional foods
Two years on from revised European Food Safety Authority (EFSA) guidelines on weight management, the industry is still struggling to produce sufficient evidence to back claims.
Special edition: functional foods
To understand Functional Foods you must see it as a strategy to add value to processed foods, says the president and founder of the HealthyMarketingTeam, Peter Wennstrom, in this guest article.
Special edition: Functional foods
Faced with mounting difficulties in their drug businesses, many pharmaceutical manufacturers are looking at getting into functional foods and beverages, notes food marketing expert, Julian Mellentin in this guest article.
Special edition: functional foods
Is pill fatigue just a marketing ploy? No, say many experts in the field. It’s a real phenomenon and it’s driving both dosage form innovation and the movement of bioactives into functional foods.
Special edition: Functional Foods
With sales of $176.7 billion this year functional foods are a hot growth sector. But which ingredients, sectors and countries are the best bets for product launches?