Archives for September 23, 2014

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Summit session to focus on 'freshness' of omega-3s

By Hank Schultz

Marketers of omega-3s talk a lot about freshness, but it’s not what the consumer understands with the term.  It’s really about controlling oxidation and it can have a big impact on the sensory experience, experts say.

Special Edition: LATAM

Mexico and Brazil: A tale of two very different supplement markets

By Stephen DANIELLS

They have dietary supplement markets of approximately equal value and growth, but with vastly different population sizes, market dynamics, and regulatory environments. As part of our special on LATAM, we take a look at the region's two big fish.

FTC warns 60 companies for noncompliance on ad disclosure guidelines

By Hank Schultz

The Federal Trade Commission has sent warning letters to 60 companies, including 20 of the nation’s largest advertisers, warning them about their failure to make adequate disclosures in their print and television ads.  One observer said the effort was...