Pure Via labels will be amended, but 'natural' claim will stay
What is natural, and who decides? Pure Via latest stevia brand to settle class action suit over ‘natural’ claims in $1.65m deal
10 months after Cargill agreed to settle a class action lawsuit alleging it was misleading shoppers by marketing consumer products under the Truvia brand as ‘natural’, the firms behind rival stevia brand Pure Via have agreed to settle a similar lawsuit.