Vestiage hires direct-media partner with history of building brands
Vestiage, Inc., a California-based nutraceutical company pursuing an off-the-shelf launch strategy, has enlisted ROI Media to conduct a direct-to-consumer marketing campaign.
Archives for December 16, 2013
Wolfberry consumption may offer flu protection: Mouse data
Consumption of wolfberries - also known as goji berries - may be associated with increasing the protective effect of influenza vaccines against the virus, according to new research in mice.
Finished product testing requirements puts pressure on multiple ingredient products, expert says
Setting specifications for products and testing to make sure the lots going out the door meet those specs is a key facet of meeting GMP requirements. But if a company has a product that might include many ingredients, how does it formulate a realistic...
Probiotics can reduce bowel problem in premature babies: Study
A 3-strain probiotic blend can reduce the occurrence of a bowel condition common among premature babies, researchers writing in Pediatrics journal have found.
Stop wasting money on supplements, say physicians. Stop trying to position supplements as cures for disease, say industry groups
An editorial panel of medical doctors (MDs) says the case is now closed for multivitamins: they don’t help well-nourished adults. But leading trade associations have defended the safety and efficacy of the products, calling the editorial, ‘close-minded,...
Diet can 'rapidly and reproducibly' alter our gut bacteria: Study
Shifts in dietary patterns can radically alter the microbial make-up of our gut in less than a day, leading to rapid alterations in the functions of our microbiota, say researchers.
Food supplements for malnutrition and geriatrics offer research and innovation opportunities: Study
A survey of enteral nutrition 'key opinion leaders (KOLs)' has found that the research and development of food supplements for battling malnutrition and geriatrics has the highest priority, whilst treatment improvements in the area of intensive care...
NPF Truth in Advertising: ‘More and more, companies don’t just want to do well, they want to do good’
The Natural Products Foundation’s Truth in Advertising Program has hailed the responsiveness of companies to present accurate promotions and information about natural products to consumers.