Do 2 out of 3 really prefer it? A primer on count-based advertising claims
What better way to assert a product’s superiority than to actually demonstrate that consumers prefer it over the competition?
Archives for September 22, 2013
International Congress of Nutrition: Big food booed for coming…but rude not to?
Thousands of nutritionists gathered in Granada, Spain, last week for the 20th International Congress of Nutrition. It was a huge event with eight simultaneous streams of seminars over a full week.
CRN Survey: 85% of US adults confident in the safety, quality and effectiveness of dietary supplements
Two-thirds of US adults continue to take dietary supplements, with consumer confidence in the products remaining high, says the 2013 Council for Responsible Nutrition (CRN) Consume Survey on Dietary Supplements.
‘Game changing’ economic report: Supplements could save billions of dollars in health care costs
Dietary supplement regimens may reduce the number of disease-associated medical events, representing the potential for hundreds of millions of dollars – and in some cases billions – of savings, according to a new report by Frost & Sullivan and...
OmniActive shifts management focus to North American market
OmniActive Health Technologies has reoriented its company by moving its headquarters to Morristown, NJ from Mumbai to focus more closely on its key customers in the North American market. Abhijit Bhattacharya, president of OmniActive, will move to New...
Vitamin D3 disappoints in diarrheal study
Heavy supplementation of vitamin D does not reduce diarrheal illnesses among children aged three and younger, according to research.
Infographic: Dietary supplements for smart prevention
Dietary supplement regimens may save hundreds of millions of dollars – and in some cases billions – of healthcare savings by reducing the number of disease-associated medical events, says a new report, but what do those numbers look like?