Archives for May 20, 2013

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Big interview: Kevin Cleary, CEO Clif Bar & Company

Clif Bar CEO: 'The protein trend is hot for men and women right now'

By Elaine WATSON

Nutrition bars enter - and exit - the snacks aisle at the speed of light these days. So how has Clif Bar managed to sustain the kind of growth rivals can only dream of, year after year? Elaine Watson caught up with CEO Kevin Cleary to find out.