Cyvex uses forced rebranding of Novusetin as chance to rethink messaging for ingredient
Cyvex Nutriton has rebranded its flagship cognitive health ingredient to Novusetin after a competitor objected to the previous name.
Archives for April 16, 2013
'Excess' vitamin E intake is not a health concern: Linus Pauling expert
No level of vitamin E in the diet or from the use of supplements should pose a risk to health, according to a new review that counters recent concerns over the health risks from excess intakes.
Kraft explores potential of crude caffeine in neuroprotective foods, supplements, as new research reveals its ‘unique functional benefits’
A patent application from Kraft shows it is exploring ways to incorporate ‘crude caffeine’ from coffee beans into functional or medical foods, building on a growing body of research that suggests it has neuro-protective effects.
Add selenium to required infant formula nutrient list, FDA urges
The US Food and Drug Administration (FDA) has proposed the addition of selenium to the list of required nutrients for infant formula products, and the establishment of minimum and maximum levels.
Runa Tea launches energy drink based on guayusa leaf
Runa Tea, a Brooklyn, NY-based company that introduced line of beverages based on an Amazonian leaf to the US market, has launched an energy drink with an ultra clean label.
USPLabs cuts DMAA from pre-workout products
USPLabs, manufacturer of Jack3d and OxyElite Pro, both of which contained DMAA, has said it will no longer use the controversial ingredient.
Symrise backs sour cherry power for sports recovery
Symrise has launched what it says is the highest polyphenol concentration extract derived from European-sourced sour cherries. Sports recovery is the target market.
CRN at 40: ‘Our founders would be stunned and delighted with today’s industry’
Forty years ago, three companies got together to form the Council for Responsible Nutrition (CRN). The industry has come a long way since then, and those founding fathers would be ‘stunned and delighted’ with dietary supplements today, says Annette...