Archives for June 10, 2012

← 2012

Our brand-building strategy is paying off, says Schiff Nutrition boss

By Elaine Watson

Schiff Nutrition’s decision to pump all available cash into branding and innovation instead of deep discounts has paid off for its Move Free joint care brand, with posted a 25% surge in sales in the third quarter in a category that was “basically flat”,...

Dispatches from Vitafoods Europe 2012

Omega-3 suppliers must know their consumers

By Rod Addy

Omega-3 suppliers must get to grips with their manufacturing customers and with consumers if they are to market their products successfully, according to Virpi Varjonen, executive consultant at commercialisation agents Invenire.