Archives for July 24, 2011

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New entrant set to shake up algal omega-3 market

By Elaine Watson

A new player is poised to enter the vegetarian omega-3 market with a production process it claims will enable it to make the long chain fatty acids EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) from algae at a fraction of the cost of rivals.

Fortification drives consumer definition of ‘healthy’

By Caroline Scott-Thomas

Fortification and added healthy ingredients are stronger factors in driving purchases of foods perceived as healthy than absence of less healthy ingredients like sugar, saturated fat and sodium, according to the results of a new survey.