Archives for April 25, 2011

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‘Really outrageous’ claims on the wane in print/TV, says CRN

By Elaine Watson

False and misleading claims – particularly on the web – continue to dent consumer confidence in supplements, but there are “fewer really outrageous claims on print and on TV today than there were five years ago”, according to the Council for Responsible...

Frutarom to launch immune ingredient

By Stephen Daniells

The US immune health segment has a new entrant, as Frutarom USA announces the launch of a standardized Pelargonium root extract, for use as a stand-alone or in more extensive immune health formulations.