Archives for September 1, 2010

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Probiotic sweetener claims rapped after McNeil complaint

By Shane Starling

For the second time in a month Illinois-based Heartland Sweeteners has been told by the National Advertising Division (NAD) its marketing is misleading – this time for a probiotic sweetener called Nevella with Probiotcs.

Lesaffre launches IBS probiotic yeast

By Shane Starling

The human nutrition division of French yeast specialist Lesaffre has launched what it says is only the second known probiotic yeast, and the first to directly target Irritable Bowel Syndrome (IBS).

Martek prepares to launch consumer products

By Lorraine Heller

Martek Biosciences says a strong financial performance will allow the firm to launch a number of consumer branded products next year, while it continues to explore other complementary business opportunities.