‘Rich in antioxidants’ takes the claims cake
US research has found that antioxidants claims that choose wording such as “rich in antioxidants” are much more likely to draw a response from consumers than "antioxidants added".
Archives for March 26, 2010
Omega-3-fortified dairy effective for heart health: Study
Consuming dairy products fortified with omega-3 fatty acids does benefit heart health, and may reduce the risk of cardiovascular disease, says a new study from Germany.
Special edition: vitamin D
Regulation: Time to catch up with the vitamin D science?
In the second part of our vitamin D special edition, we unpick some of the regulatory concerns surrounding the 'sunshine vitamin'.
Fast-C stakes claim to vitamin C bioavailability crown
Vitamin C is one of the most researched nutrients in the world, but according to Scientific Food Solutions, much of that research has not dealt with the bioavailability question.