Branded Corn Flakes are great for branding
Will we all be waking up bleary-eyed to bowls of tattooed Corn Flakes any time soon? Probably not, but by suggesting that we could, Kellogg’s has hit on a winning marketing ploy.
Archives for October 18, 2009
Heart health claims grow in uncertain times
Heart health claims are becoming an increasingly common sight in food stores but Leatherhead Food Research says future success is not guaranteed.
Taste receptor for carbonation discovered, claim scientists
Scientists claim to have discovered the taste receptor for carbonation, saying that it is perceived in a similar way to sour flavors – and provide an explanation for fizzy drinks’ tingling sensation.
Med diet cuts breast cancer risk in older women, says study
Adherence to a Mediterranean diet along with avoidance of Western-type foods may contribute to a reduction in postmenopausal breast cancer risk, claims new French study.
Court asked to rule on selenium claims
The legal firm behind two actions that challenge the US qualified health claims system has asked a District of Columbia District Court to issue a summary judgment against the FDA over its selenium claims.