Lonza boosts FiberAid branding
Lonza has stepped up branding of its prebiotic ingredient FiberAid in a bid to make the firm more recognisable to consumers.
Archives for October 3, 2007
Plant sterols in low fat milk effective for cholesterol cuts
Phytosterols incorporated into low-fat fermented milk was effective in lowering LDL cholesterol levels in people with slightly elevated cholesterol, French researchers have reported.
Emails surface in Berkeley fraud case
In the latest string of developments surrounding a class action lawsuit against Berkeley Premium Nutraceuticals, the company is being accused of fraud and money laundering.
Shopper marketing to increase brand competitiveness, GMA report
Manufacturers of food and beverage products are expected to start investing more in shopper marketing strategies, which are widely thought to increase sales and competitiveness, and build brand loyalty, according to a GMA report.
Review questions efficacy of tailored herbals
The efficacy of herbal medicines, tailored to an individual's needs, is not supported by 'good evidence', a new review has stated.