Frutarom launches Neuravena for US stage
Frutarom is bringing its wild green oat ingredient Neuravena to the United States, where it plans to build-up the brand's awareness using the marketing recipe used for LinumLife.
Archives for March 5, 2007
'Swing' generation is just the start of ageing consumer boom, Euromonitor
Consumer industries are only just seeing the tip of the iceberg when it comes to the purchasing power of older consumers, says Euromonitor International, which advises them to make age-aware adaptations to products in the coming years.