Archives for March 1, 2004

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Solae launches TV campaign to raise profile of soy protein

The Solae company has launched a multi-million dollar television advertising campaign to build consumer awareness of its soy protein brand and steal sales of meat products, currently increasing with the popularity of high protein, low carbohydrate diets.

Million dollar deal signed on vitamin E

US oil-to-powder processor Nutri Pharmaceuticals Research has signed a million dollar deal to supply vitamin E powder to International Specialty Botanical Products.

Price rises for synthetic vanilla

Proof that soaring price rises are not only branded in the hard pushed natural vanilla market with the news this week that Norwegian ingredients company Borregaard Synthesis has hiked up the price for its line of synthetic vanillin products.

Milk to cut cholesterol launches in UK

Unilever will be first to the UK marketplace with a cholesterol-lowering milk drink, adding the new product to its Flora Pro-Activ range this month.