Supplements in the social media era: Life without TikTok
TikTok’s potential Jan. 19 ban could leave a gap in the social commerce ecosystem, challenging supplement brands to find new ways to connect with health-conscious consumers.
Retail/social media
Ready, set, click: How social media is shaping sports nutrition
Get ready for an expert panel at SANS where we take a deep dive into the power of social media and strategies brands can use to engage with specific consumer segments.
7 takeaways from ‘Growing your health brand on TikTok in 2025’ webinar
Ecommerce acceleration platform Pattern recently partnered with the Global Organization for EPA and DHA Omega-3s (GOED) and the United Natural Products Association (UNPA) to tackle the ins and outs of TikTok Shop, a feature in the TikTok app that allows...
TikTok Shop's growing influence on the health and beauty consumer
Social platforms are increasingly influencing consumer shopping behaviors by offering brands a unique opportunity to capture the attention of a diverse audience. One such platform is TikTok Shop, which sees over 80% of its dollar sales in the health and...
The Vitamin Shoppe partners with Team RWB for veteran health
The Vitamin Shoppe is raising funds for Team Red, White & Blue to promote the health and wellness of U.S. military veterans.
FTC announces final ‘Click-to-Cancel’ rule
The Federal Trade Commission (FTC) has finalized its “Click-to-Cancel” rule, which mandates that sellers make it as easy for consumers to end recurring online subscriptions and memberships as it was to sign up.
NutraCast: The Rise of iHerb: From start-up to global e-commerce giant
In the 1990s, iHerb entered the market as a small California start-up selling St. John's Wort online but quickly saw global demand, receiving orders from five different countries on its first day alone.
Superguts' Target expansion underscores new retail playbook for addressing Ozempic era demands
Demand for GLP-1 support products helped gut-health brand Supergut triple sales in the last year and opened retail doors, including at Target.
CHPA’s MacKay on Amazon policy: ‘The retailers are watching’
The recent Consumer Healthcare Products Association’s Regulatory, Scientific & Quality (RSQ) Conference brought together leaders from across the consumer healthcare landscape to discuss issues that are facing the industry and find solutions to some of...
NJ State Assembly bill that restricts supplements to minors advances
New Jersey, home to many dietary supplement industry players like The Vitamin Shoppe, Gaspari Nutrition, NutraBio Labs Inc and Solgar Inc, is now facing potential restrictions on dietary supplement sales.
Consumers shop digital channels more amid grocery price concerns, Ibotta reports
Despite more optimism in the economy, consumers remain vigilant on grocery spending, scrutinizing the price of discretionary foods more and leveraging digital channels for discounts, according to marketing platform company Ibotta’s latest report on...
NutraCast: Launching a supplement brand in the beauty retail industry
The CEO of Imaraïs joined the NutraCast to discuss the ins and outs of pioneering a new category of clean, plant-based, clinically-backed ingestible beauty supplements.
Seed Health enters first retail partnership
Today microbiome science company Seed Health announced its debut at all Target stores nationwide and online, marking its entry into big-box retail.
Startup Spotlight
Functional beverage startup Yesly’s viral social media posts underscore big ad budgets are not necessary for big impact
Big advertising budgets are not a requirement for big sales or an indicator of how successful a marketing campaign will be as illustrated by a viral video on social media by functional beverage newcomer Yesly, which generated more than 16 million views...
Beauty from within: What trends will inform the next wave of innovation?
Once strictly tied to anti-aging, the beauty-from-within category is now more open-minded and enjoying ‘well-aging’—all with some help from science, TikTok and collagen for good measure.
NutraCast: LifeVantage on adapting its direct selling model for the modern consumer
Hair and skincare brand Rodan + Fields' recent decision to abandon its multi-level direct selling model marks a significant industry shift, and it’s something today’s guest said he saw coming. What does this move mean for the company, and perhaps more...
Navigating the retail media maze: A collaboration for brands & retailers
Retail media networks, advertising platforms for retailers, are transforming how retailers and CPG brands advertise, with retailers creating new revenue streams while brands face challenges to compete for consumer attention through on-platform ads.
Amazon sellers pay the high price of updated dietary supplements policy
Vox Nutrition has made a sizable investment to offset the costly tests associated with Amazon’s new TIC requirements, however, the private label manufacturer admits many of their smaller clients have still been forced to jump ship.
NutraCast: TINA.org exposes ACV brands misleading consumers
The advertising watchdog recently explored the divide between the marketing and the science pertaining to popular apple cider vinegar supplements.
NutraWomen Wednesday: Sarah Burden, Vice President of Sales, Radicle Science
After spending 20+ years in the natural products industry, Sarah Burden has decided to take a more ‘radicle’ approach, highlighting the importance of education, compliance and research.
CRN argues first amendment in appellate brief challenging New York’s age restriction for specific supplements
The Council for Responsible Nutrition (CRN) is continuing its effort to fight a New York law that imposes an age restriction on the sale of weight loss and muscle-building supplements to minors, arguing that it restricts first amendment rights.
Yakult’s Dr Emily Prpa on menopause: “Something new product development could absolutely go to town on”
The health of half the population has been largely ignored in research and on the shelves. However, the recent IPAWC + Probiota Americas highlighted how more brands are using gut health to tap into a range of needs–from fertility to PMS to menopause.
Lawyers talk evolving risk in modern supplement industry
In a constantly evolving marketplace, dietary supplement companies are exposed to a constantly evolving risk profile determined by off-script influencers, generative AI, elongated supply chains and the proliferation of new ingredients and manufacturing...
Care/of’s rise and fall: What the company’s financial circumstances reveal about the economics of personalized nutrition
Personalized nutrition company Care/of cancelled all subscriptions June 17 after parent company Bayer said it will be closing the subsidiary’s operations. So what went wrong for the company that Bayer acquired for $225 million in 2020?
NutraCast: USP advocates for regulatory reform in dietary supplement industry
Since the passage of DSHEA in 1994, the dietary supplement industry has expanded from about 4,000 products to an estimated 80,000 today. With 80% of U.S. consumers using dietary supplements, some say a stronger regulatory framework is needed to address...
ResBiotic gut and lung health formulas enter GNC
Wellness company ResBiotic has launched its pre and probiotic supplements into GNC stores nationwide.
Care/of to close operations as parent company Bayer explores ‘future innovations’
Personalized nutrition company Care/of will wind down operations as a subsidiary of Bayer AG and will lay off 143 employees by July 3, according to a notice filed with the state of New York, where the company is headquartered.
NutraCast: Exploring key differences in regulatory frameworks governing dietary supplements in the U.S. and the EU
The European Union and the United States operate with different regulations for dietary supplements, including labeling, marketing, food additives and more. So how do brands navigate two very different regulatory environments?
National Animal Supplement Council makes inroads into China amid business complexities
The National Animal Supplement Council (NASC) continues its efforts to market pet supplements in China after COVID-19 forced many U.S. companies to sever relationships in the country in early 2020.
FDA responds to congressman's letter that calls out ‘FDA’s failure to act’ on NOW’s test results
The letter also addresses concerns over FDA’s Human Foods Program reorganization and how it will impact the Office of Dietary Supplement Programs, new dietary ingredient notifications (NDIN) and more.
Is your age verification process in place? Everything you need to know about selling in NY
The New York law that bans the sale of certain dietary supplements to minors has officially been in effect for a month. As sellers work out the kinks, NutraIngredients-USA spoke with some experts on what they've learned so far and best practices for...
NutraCast: GNC’s CEO on forging solid partnerships
From partnering with the American Diabetes Association to collaborating with SuperGut and online influencers, relationships are a significant aspect of GNC.
A glimmer of hope: CRN’s NY age-restriction case moves forward on First Amendment issue
While some media outlets have focused on how most of CRN’s case has been struck down, CRN’s Mister is looking at the development as “a reason for measured celebration.”
Will small businesses stay afloat under Amazon third-party supplement testing?
Amazon’s latest policy to require third-party testing of supplements may lead to consolidation, disproportionately impacting small business, according to market, regulatory and financial experts.
Amazon’s new third-party testing could raise supplement industry standards
The mega retailer's recently issued third-party testing policy is applauded by diverse stakeholders because it fosters trust among supplement consumers, they say.
The Vitamin Shoppe now offers GLP-1 medications
New Jersey-based retailer The Vitamin Shoppe has launched Whole Health Rx, which the company says provides a holistic approach to health solutions. The service encompasses nutritional supplements, expert guidance on lifestyle practices and prescription...
NOW launches in-store only product sizes
Natural product manufacturer NOW is introducing products bottled in sizes that will be available exclusively in store to support smaller brick and mortar retailer sales.
Oxford ICSB 2024: A botanist, FDA official and lab tech walk into a conference…
An institution since 2000, this year the Oxford International Conference on the Science of Botanicals (ICSB) gathered over 300 scientists, regulators and industry professionals from across the globe for an immersive program of expert educational sessions...
Ritual's Impact Report highlights traceability challenges in complex supply chains
“Oftentimes it feels like we are the first in our industry to ask some of these questions of our supply chain, there isn’t a playbook yet to use,” said Lindsay Dahl, Ritual's Chief Impact Officer.
NutraCast: Navigating pitfalls and exploring opportunities for dietary supplement entrepreneurs
When it comes to starting a dietary supplement brand from scratch, there is a lot to consider: suppliers, contract manufacturers, regulations, supply chain and so much more. So where should entrepreneurs start?
Nature’s Way reintroduces itself
In an effort to bolster its origin story, revamp its offerings and update its design, Nature’s Way underwent a rebrand. The legacy brand showcased the new look recently at Expo West.
How personal inspiration and scientific pursuit led Sherry Zhang to found Genopalate
Milwaukee-based GenoPalate has made its mark on personalized nutrition by offering at-home DNA tests and one-on-one online nutrition programs led by registered dietitians and personalized supplements.
CON-CRĒT stands behind creatine HCL gummies
One year ago, Vireo Systems, the parent company of the CON-CRĒT creatine brand, marked an exciting new chapter by opening the first creatine manufacturing plant in the United States. NutraIngredients-USA caught up with the company's founder and president...
Vitamin Shoppe partners with Uber for supplement delivery
The Vitamin Shoppe now offers consumers the option of same-day supplement delivery through its new partnership with Uber.
NutraWomen Wednesday: Tracy Landau, president, MarketPlace Branding
After her corporate job asked her to relocate, Tracy Landau decided it was time to start her own strategy and creative firm with her husband Phil.
NutraCast: Exploring the connection of ‘science to sales’
The dietary supplement industry has come a long way. A significant number of new dietary supplement products have appeared in the marketplace since Congress passed the Dietary Supplement and Health Education Act (DSHEA) of 1994. At that time, there were...
A new economic imperative for the sports nutrition market
Finding new markets within the sports nutrition category may be challenging in this economic climate, but experts agree there’s much to be said for diversifying the ways supplements are sold to meet broader consumer needs.
And the supporting role in the weight management category goes to supplements
The weight loss market is evolving, spurred by consumer consumption of rapid slim down fads but also the growing understanding that supplementing active lifestyles may be a more sustainable approach to keeping off the pounds.
New report highlights $158 billion U.S. economic impact of supplement companies
The dietary supplement industry’s total economic contribution to the U.S. economy in 2023 was more than $158 billion, or about .57% of gross domestic product, according to a recently released report by the Council for Responsible Nutrition (CRN). This...
One week to go! Register now for NIU’s 4th Annual Business Leaders Forum
There is still time to register for our Annual Business Leaders Forum, and your chance to ask a burning question (or two) to senior leaders from Gaia Herbs, Nouri, NOW, Pharmavite and The Vitamin Shoppe.